Results for Articles:
Cause communications can help an organization get highly sought resources, but only when pros avoid falling prey to these common offenses.
10/31/2014 1:59:17 PM
A rejected pitch is an opportunity to figure out what you can be doing to better nab the attention of reporters.
10/31/2014 1:48:52 PM
Asking interested consumers for product ideas and other feedback is becoming a popular strategy for PR and marketing pros, but it's not for everyone. Just ask Mr. Splashy Pants.
10/30/2014 1:51:22 PM
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM
SEO isn't just for text-based content. Try these tactics to make sure your videos get all the views they can.
10/28/2014 1:48:28 PM
The newspapers that are doing well are getting there with reinvigorated newsrooms and meaningful messages. Content marketers can learn from that.
10/27/2014 1:48:46 PM
The promotion was meant to warm up French customers to the service, but when American websites caught wind of it, Uber shut it down.
10/24/2014 1:49:15 PM
Cause-related marketing can be a win for both the brand and the benefitting cause. Pros can learn to pick the ultimate strategy with these considerations.
10/23/2014 1:48:44 PM
Questionnaires can bring rich data to PR and marketing pros, but only if they're well-written and to the point.
10/22/2014 1:48:29 PM
Do you include all four of these elements in your press releases? You should.
10/21/2014 1:48:55 PM
Not only can targeting blogs with these tips greatly enhance pros' coverage efforts, it can also earn valuable network contacts.
10/20/2014 1:47:04 PM
The biggest shopping season of the year is upon us, and marketers are looking for ways to enhance their holiday efforts before the rush. These tips will help pros get ahead of the game.
10/17/2014 1:48:18 PM
Although the social media platform can be overwhelming to some brand managers, these tips will help pros clear through the noise and effectively reach their audiences.
10/15/2014 1:52:03 PM
PR pros may feel like they're competing against content marketers; in reality, the goals and methods are much the same.
10/15/2014 1:47:51 PM
If you don’t possess these traits, don’t expect to have a long-lasting PR career.
10/14/2014 1:45:42 PM