Results for Articles:
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/22/2016 1:59:51 PM
The best PR clients manage their outsize expectations and resist their impulses to DIY. If you want stronger relationships with your PR agency or your PR client, heed this advice.
7/22/2016 1:51:54 PM
Though few marketers could have predicted the resurgence of Pikachu, the game app has taken the world by storm. Here’s how the brand’s parent company resurrected its image.
7/21/2016 1:51:26 PM
The younger demographic has huge spending power, but getting your messages to and connecting with them can be an uphill battle. This infographic can help.
7/20/2016 1:51:16 PM
The internet is full of characters. Many could benefit your organization if you can strike a partnership and transform them into brand ambassadors. Here’s how you can get started.
7/19/2016 1:53:20 PM
Want to engage more efficiently with your customers? Automation software might help. To improve your data mining and better understand your target audience, here’s how to start.
7/19/2016 1:45:06 PM
Many marketers strive to grab the attention of their target audience. To do so, keep marketing emails short and sweet. Don’t reinvent the wheel; just consider this advice.
7/15/2016 1:51:28 PM
Do you often feel confused when faced with defining what your PR prowess actually is? You’re not alone. Instead of throwing in the towel, move forward in your career with these helpers.
7/14/2016 1:49:12 PM
If you think marketers don’t have to monitor their efforts, spend next to nothing for campaigns or are able to show ROI immediately, read this infographic for a reality check.
7/13/2016 1:51:06 PM
PR and marketing have long been on a collision course. Agency execs that don’t adapt to the industry’s new model could soon be left in the dust. Here’s how you can adjust and thrive.
7/12/2016 1:53:03 PM
Connecting with reporters and editors can be challenging no matter how long you’ve been at it. To keep you on your game, consider these adjustments to your approach.
7/11/2016 1:49:04 PM
Leaving something irresponsible online can hurt your brand. It isn’t even what you did. It’s the fact that five years later, you seem proud of it—when you’ve only forgotten all about it.
7/8/2016 1:49:25 PM
If you show up on Skype for a job interview in PJs, bed-blanket fuzz balls nestled in your curly brown locks, you may be a tad too casual, even for the hip PR firm you want to hire you.
7/8/2016 1:46:23 PM
Crafting the perfect blog post, infographic or white paper is all about having the right mix. Use this infographic as a guide for your next campaign.
7/7/2016 1:45:04 PM
Though many argue information comes in all shapes and sizes, a recent report says big data trumps all. Here’s where to focus and how to extract insights from the information you already have.
7/1/2016 1:49:32 PM