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As content marketing staffs adopts the best elements of newsrooms, they should beware the more toxic aspects as well.
5/23/2013 1:56:27 PM
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but the maker of Nutella took legal action to stop it. Then it reversed itself. Did the company turn great publicity into irreversible damage?
5/23/2013 1:51:17 PM
Mark these distinctions to keep them straight, and remember the handy acronym POETS.
5/22/2013 1:51:10 PM
From Charles Darwin to Mark Zuckerberg, there are plenty of ideas to spark your thinking.
5/21/2013 1:46:59 PM
These common characters will arrive at your office and initiate the behaviors that (they think) work for them. On the plus side, the author also describes the winning applicant.
5/17/2013 1:57:08 PM
If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential ‘clients.’
5/17/2013 1:49:30 PM
Nervous about going in front of the camera? This video guide from Entrepreneur provides useful dos and don’ts to remember the next time you’re on the end of a reporter’s microphone.
5/16/2013 1:49:26 PM
Follow this protocol to help your content-marketing efforts find the right eyeballs—and vice versa.
5/15/2013 1:49:59 PM
Doing so weakens your writing. Plus, it's really irritating.
5/14/2013 1:45:31 PM
Passive support on social networks—a.k.a. 'slacktivism'—is nice and it raises awareness for causes, but the global charity fund needs monetary donations to help those in need.
5/10/2013 1:56:57 PM
A lot of effort goes into your attempt to land a client. Success depends largely on whether that effort is thoughtful or misguided. Here are some common mistakes to avoid.
5/10/2013 1:48:21 PM
If your job or business relies on social media, take a look at these lesser-known gems that can save you time and headaches.
5/10/2013 1:45:01 PM
The candy bar maker is using both the search engine’s most commonly misspelled words, as well as strategic ad placement to feed consumers’ hunger.
5/9/2013 1:49:47 PM
Follow these edicts rendered unto thee, lest thou be smitten and a plague fall upon thine agency. (No kidding—these are smart ideas.)
5/7/2013 1:48:00 PM
In the rush to compete for new business, take time to ask yourself: Is this new client the perfect fit for your firm?
5/6/2013 1:47:24 PM