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Blogs call for a lot of content, and churning out all those posts makes conditions ripe for mistakes. Here are the most common ones to avoid.
3/7/2014 2:57:18 PM
When you’ve got a one-person shop, spending the immense amount of time a proposal takes without any guarantee of paying work is simply a waste.
3/7/2014 2:48:05 PM
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
3/5/2014 2:52:58 PM
Google Analytics is a great catch-all tool for measuring just how effective your campaigns are, but don’t let yourself get caught up in ‘data porn.’
3/5/2014 2:48:19 PM
An organization’s PR team and search engine optimization pros must work together to ensure that content—not just press releases—will get the best search rankings.
3/4/2014 2:47:48 PM
When you’re scrambling to save face after a disaster, remind your leaders to demonstrate these five behaviors.
2/28/2014 2:52:46 PM
Building a campaign around a high-voltage issue or a cause requires care and understanding. Be aware of the context of what you’re saying.
2/28/2014 2:51:47 PM
This not-safe-for-work conversation was work for one very patient social media manager in the United Kingdom.
2/27/2014 2:46:01 PM
The 2014 Winter Games came to a close Sunday night after a rather bumpy road, PR-wise. But were they really that much worse than previous Olympiads?
2/25/2014 2:52:50 PM
If you work with clients, odds are you’ve seen requests like these, and you’ve wanted to offer retorts similar to the ones suggested.
2/25/2014 2:46:28 PM
It’s a cone people can wear around their heads to block smartphones from their view, and it’s (probably) a joke.
2/24/2014 2:46:03 PM
The skin-care brand is asking candidates to express their creativity, confidence, and work ethic with the perfect snaps and videos.
2/21/2014 2:49:20 PM
They’re potato pieces shaped like social media symbols, including hashtag symbols, emoticons, hearts, and @ symbols.
2/20/2014 2:51:28 PM
Apple, Samsung, Google, and Microsoft retained their positions at the top of Brandirectory’s list of the 500 most valuable brands in the world.
2/19/2014 2:51:31 PM
The stark designs of Soviet propaganda take on a whole new tenor with tons of rainbow imagery added in.
2/17/2014 2:52:39 PM