Results for Articles:
These two professions have more in common than pros in those fields might care to admit. One PR exec shares a memorable pitching experience involving a New York Times reporter.
2/11/2016 2:51:56 PM
To rebound after a crisis, organizations are largely at the mercy of the public. With a sound strategy, though, the fallout can be lessened. Here’s how five corporations weathered the worst.
2/10/2016 2:49:41 PM
The Denver Broncos were victorious on the field, but several brands—including Mountain Dew, Nationwide and Anheuser-Busch—secured their own wins.
2/9/2016 2:49:00 PM
The former TV journalist offers crucial insights into the terrible yet common practices that land pitches in the recycle bin and earn the sender nothing but derisive laughter.
2/8/2016 2:47:29 PM
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
2/4/2016 2:49:49 PM
Digital marketing trends fade easily, and skeptical marketers often gloss over the ‘latest thing’ to avoid reworking a strategy. One industry pro suggests the opposite with these insights.
2/3/2016 2:49:04 PM
Take advantage of opportunities through the professional social networking platform. Follow this infographic to spruce up your profile.
2/2/2016 2:49:31 PM
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
2/1/2016 2:48:09 PM
Curating marketing, social media and PR news is an effective way to boost your influence and provide value to your audiences. Use these to find posts to share.
1/29/2016 2:49:53 PM
Learning to keep it simple when it comes to writing for a wide audience is an easy tip for PR pros to adopt. Here’s a list of some of the most commonly misspelled and misused words that many pros let slip by.
1/28/2016 2:53:52 PM
Although many PR pros study the guide’s latest edition, feeling rusty about your familiarity is nothing to be shy about. Here are a few tips to help you find the entry you need with ease.
1/27/2016 2:52:23 PM
Strategies to crafting and distribute media relations copy has changed, especially as more PR pros turn to digital media. Use this infographic as a guide.
1/26/2016 2:49:26 PM
The development of a storytelling campaign often raises the question of who should manage the project. Here are arguments for staking your claim and keeping things on track.
1/25/2016 2:47:25 PM
As backlash grows, some celebrities are skipping this year’s Academy Awards due to the lack of recognizing black actors and filmmakers. Here’s what you can take away.
1/22/2016 2:51:24 PM