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Politicians, reporters and organizations tweeted memorials as astronauts shared memories of the late space explorer, Marine and former senator, who died Thursday.
12/9/2016 2:59:33 PM
Students of public relations, minor in journalism to help you fine-tune your writing (and make it easier for news outlets to pick it up). On top of that, buy—and study—the latest AP Stylebook.
12/9/2016 2:48:51 PM
It’s time to stop thinking so obsessively about your “product gospel,” this online community activist says, and more about building communities of enthusiasts for your product.
12/8/2016 2:48:19 PM
Want to appeal to new audiences? Go partner-hunting on Instagram Stories, says this inveterate publicist. Your point of entry is the “account takeover” via Instagram.
12/7/2016 2:51:59 PM
Social media acumen has gone from luxury to requirement, metrics and data analysis are increasingly important, and the ability to write—not just assemble words—is paramount.
12/6/2016 2:49:39 PM
Online engagement is crucial to the success of many of today’s PR and marketing campaigns. To narrow your digital focus in the coming year, note these trends.
12/5/2016 2:46:27 PM
Are you repeatedly typing on your smartphone, firing off emails and texts? One PR pro says it might be time to drop that habit and revert to an old-school method of contact.
12/2/2016 2:48:27 PM
The visual social media platform is host to more than half a million advertising partners. Follow these tips to stand out and entice potential customers.
12/1/2016 2:48:09 PM
Apple, Delta, Amazon and Zales have all earned positive feedback for their efforts to bridge divisions among consumers and across the nation as a whole.
11/30/2016 2:48:04 PM
Instead of running for the hills the next time you're stumped on proper grammar, consider these approaches.
11/29/2016 2:48:38 PM
Need a better video editor or screen-casting software? How about a new source for fonts or quotes? No matter what your visual content needs are, this guide has you covered.
11/23/2016 2:49:13 PM
Want to tap into the communications world? Start by exploring entry-level or intern positions in your area. Here’s advice on how to make a good impression.
11/22/2016 2:48:21 PM
Want to track data, respond to consumer inquires and determine your campaign’s reach? Here’s guidance on setting up a monitoring protocol.
11/21/2016 2:46:08 PM
The professionals’ go-to platform offers more than job-searching and recruiting possibilities. Check out what’s most relevant on the site to help meet your career goals.
11/18/2016 2:48:28 PM
The term has been in existence for roughly a decade, but the organization reported spikes in its use after UK’s EU referendum and the U.S. presidential election.
11/17/2016 2:48:37 PM