Results for Articles:
The former TV journalist offers crucial insights into the terrible yet common practices that land pitches in the recycle bin and earn the sender nothing but derisive laughter.
2/5/2016 2:59:29 PM
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
2/4/2016 2:49:49 PM
Digital marketing trends fade easily, and skeptical marketers often gloss over the ‘latest thing’ to avoid reworking a strategy. One industry pro suggests the opposite with these insights.
2/3/2016 2:49:04 PM
Take advantage of opportunities through the professional social networking platform. Follow this infographic to spruce up your profile.
2/2/2016 2:49:31 PM
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
2/1/2016 2:48:09 PM
Curating marketing, social media and PR news is an effective way to boost your influence and provide value to your audiences. Use these to find posts to share.
1/29/2016 2:49:53 PM
Learning to keep it simple when it comes to writing for a wide audience is an easy tip for PR pros to adopt. Here’s a list of some of the most commonly misspelled and misused words that many pros let slip by.
1/28/2016 2:53:52 PM
Although many PR pros study the guide’s latest edition, feeling rusty about your familiarity is nothing to be shy about. Here are a few tips to help you find the entry you need with ease.
1/27/2016 2:52:23 PM
Strategies to crafting and distribute media relations copy has changed, especially as more PR pros turn to digital media. Use this infographic as a guide.
1/26/2016 2:49:26 PM
The development of a storytelling campaign often raises the question of who should manage the project. Here are arguments for staking your claim and keeping things on track.
1/25/2016 2:47:25 PM
As backlash grows, some celebrities are skipping this year’s Academy Awards due to the lack of recognizing black actors and filmmakers. Here’s what you can take away.
1/22/2016 2:51:24 PM
There’s one thing you can never do too soon—establish an audience. Here are a few tips for doing just that in advance of a new product launch.
1/21/2016 2:51:17 PM
Learn how to quickly create online videos, as well as when to post them for greater reach.
1/20/2016 2:52:54 PM
The next time you plop on the couch, tune in to 'How to Get Away with Murder,' 'Game of Thrones' or 'Parks and Recreation.' Prominent characters provide excellent PR inspiration.
1/18/2016 2:48:07 PM