Results for Articles:
Well-crafted videos will fail to evoke emotion and action if marketers don’t understand consumers’ motivations. Here’s how to get the answers you seek.
10/27/2016 4:00:11 PM
Brand managers’ online prowess can be swept away by a competitor if you’re not careful. Here’s how to keep tabs and make sure you’re on top.
10/27/2016 1:59:15 PM
Along with the system’s radio partner playing your favorite songs and knowing the location’s weather, drivers will soon receive product and service recommendations.
10/27/2016 1:58:38 PM
Other ways brand managers vex their online acolytes include lacking personality, being 'funny' (when they're really not) and failing to respond to consumers' messages, a survey has found.
10/27/2016 1:57:49 PM
The company said the item, sold by a third party, was ‘appalling’ and ‘unacceptable.’
10/27/2016 1:56:47 PM
Younger consumers are always online. To meet their needs in cyberspace, consider these keys to successful digital marketing.
10/27/2016 1:54:19 PM
Is experience with data the secret to nabbing your next marketing job? Some say ‘yes.’ Others advise brushing up on a variety of related skills. Here are insights—and open jobs to browse.
10/27/2016 1:53:58 PM
Show us your big-budget TV ads and your low-budget animated shorts. We want to see your most creative videos. Enter by Nov. 2.
10/27/2016 1:52:03 PM
One airline is working to accommodate passengers who often find themselves sitting next to loud children. Here’s how—and how consumers are responding.
10/27/2016 1:51:23 PM
Don’t let errant requests derail your PR and marketing efforts. Here’s how to make sure that every extra email and social media post fit your campaign.
10/27/2016 1:49:33 PM
Some question the United Nation’s appointment of Wonder Woman to represent its gender equality campaign. Here’s what led to a petition and protest—along with the UN’s response.
10/27/2016 1:48:08 PM
If you’ve ever wanted your cookies with more than just a glass of milk, rejoice: The famous treats will soon be in cereal form.
10/27/2016 1:45:58 PM
In our sedentary society, exercise may sound frightening. All Hallows’ Eve offers new opportunities to promote physical activity that’s not too horrifying.
10/26/2016 1:54:53 PM
Telecommuting is far easier now than it was even a few years ago. Here's how to make remote work feasible for your staff and even profitable for your organization.
10/26/2016 1:53:50 PM
The Trump brand is switching things up on the hotel front. Here’s how—and a few speculations as to why.
10/26/2016 1:51:49 PM