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It ended up being more of an ad for the firm, Quietroom, than one for Santa himself, but it’s pretty clever.
12/12/2013 10:00:18 PM
The average day for a social media marketer is packed with work, from checking analytics to engaging with fans. These tools can help keep things in line.
12/12/2013 2:59:08 PM
The company was discussed often during the 2012 election, often in an unfavorable light, but the employees seem to love it.
12/12/2013 2:58:50 PM
Time magazine has named the pope its Person of the Year, capping off a year of positive PR for the Catholic Church.
12/12/2013 2:57:40 PM
Whether it’s complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
12/12/2013 2:52:00 PM
A five-and-a-half-minute video of the airline’s employees rushing to fulfill passenger wishes is at 1.2 million views and counting.
12/12/2013 2:49:27 PM
An Ivy League education might be prestigious, but it can also be pricy. Apply to join Dartmouth’s communications team rather than its student body, however, and the school might end up paying you. That, and more, in this week’s roundup.
12/12/2013 2:48:27 PM
Putting your organization in the context of a household name makes it more likely to resonate with new fans and potential customers.
12/12/2013 2:46:43 PM
There are a lot of factors to consider when you’re thinking of making someone the face of your organization. Plan ahead.
12/11/2013 2:46:38 PM
A Belton, Mo., location of the fast-food chain displayed a sign that said the Kansas City Chiefs would ‘scalp’ its opponents. It was up for a few hours, but the outrage spread far and wide via social media.
12/10/2013 2:56:19 PM
The Wall Street Journal argues that the word is being stretched well beyond its intended use when it comes to products, including a new variety of Pop-Tarts.
12/10/2013 2:51:02 PM
Apparently, mother’s freshly baked gingerbread men weren’t doing the trick this year. ( UPDATE )
12/10/2013 2:49:25 PM
Web celebs could shut down companies such as Urban Outfitters from using their content, but then they’d have to shut down fan-made merchandise, too.
12/10/2013 2:45:35 PM
From words and phrases we should all stop using to tips for getting your press release read, find out what stories people couldn't stop themselves from reading this past week.
12/9/2013 2:48:24 PM
The Metabrainz foundation may not ever get the money it says it’s owed, but it earned a PR coup at the expense of the gigantic online retailer.
12/9/2013 2:46:13 PM