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Twitter users lashed out at the restaurant chain for mishandling its response to the pop star. However, the utterance in Beyoncé's latest song gave the brand a huge spike in sales.
2/10/2016 7:00:28 PM
Even for those not in New Orleans for this year’s celebrations, opportunities abound for boosting your brand online. Here’s how some marketers reached their audiences.
2/10/2016 2:56:10 PM
Some marketers think creating love-themed campaigns are too cheesy, but one communicator argues that the holiday offers many opportunities to build relationships with consumers.
2/10/2016 2:52:04 PM
Promoting your organization on the social network might seem overwhelming, but these tools and plug-ins can ease the process and extend your brand's reach.
2/10/2016 2:48:33 PM
Days after the CDC ended its investigation of the burrito chain, brand execs want consumers to know it’s back on track. On Periscope, staffers shared highlights from its companywide meeting.
2/10/2016 2:46:22 PM
Consumers complained after Patak's UK changed its signature (and popular) flavor. Brand managers quickly got the message.
2/9/2016 2:52:16 PM
The Denver Broncos were victorious on the field, but several brands—including Mountain Dew, Nationwide and Anheuser-Busch—secured their own wins.
2/9/2016 2:49:00 PM
Brand managers must understand their online audiences in order to build loyalty and trust. If you're wondering why some of your followers have jumped ship, this infographic can shed some light.
2/9/2016 2:48:44 PM
In an effort to promote literacy and boost its image, McDonald’s is offering its littlest consumers a takeaway with substance—something to read.
2/8/2016 2:52:26 PM
Marketing pros have room for improvement, including with A/B testing and personalization, when it comes to sending promotional correspondence online.
2/8/2016 2:51:40 PM
This week, readers learned the secrets to outstanding LinkedIn profiles, newsworthy pitches, transforming online fans into customers and more.
2/8/2016 2:49:27 PM
In an effort to rebrand, the ride-sharing service changed its look. The new image baffled users, prompting many to express their concerns online.
2/5/2016 2:55:12 PM
Three notable campaigns are grabbing early attention for a creepy combo creature, dozens of dashing Dachshunds and an unlikely source ranting about irresponsible behavior.
2/5/2016 2:54:40 PM
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
The 2016 Health Care PR and Marketing Awards seek trust-builders in medical communications.
2/5/2016 2:50:44 PM