Results for Articles:
12/9/2016 10:00:01 PM
The show about a futuristic theme park with robotic hosts can teach brand managers the importance of connecting with their human customers.
12/9/2016 5:00:37 PM
Take out your notepads. Many old-school skills can revitalize your tired content strategy. Here are insights from one of the best-received speakers at our PR Daily World conference.
12/9/2016 2:58:48 PM
Marketers can make their efforts go far without breaking the bank, if they know how to be savvy with certain tactics and platforms. Try these ideas on for size.
12/9/2016 2:57:57 PM
More and more organizations are engaging on-the-go audiences with audio programs about topics of interest. Here are best practices to follow to get yours up and running.
12/9/2016 2:56:58 PM
To establish their brands, entrepreneurs face many challenges. Instead of going by the book, consider these approaches to teaming up with other players in your niche.
12/9/2016 2:53:18 PM
PR and marketing pros know that visual content is a must in today’s world of digital storytelling. For those overwhelmed with platform choices, one communicator argues to stick with what you started on.
12/9/2016 2:51:22 PM
Along with transforming many U.S. locations into PokéStops, the coffee chain is unveiling a new beverage, and the cellular company offers charging stations.
12/9/2016 2:47:48 PM
Deciding what to call your PR firm isn’t as simple as ‘putting your name on the door.’ If you’re stumped on what to dub your brand, consider these steps.
12/9/2016 2:46:22 PM
Try plugging an emoji in the next time you tweet at Google. The result will surprise you—at least that’s what exes are hoping. Here are details.
12/9/2016 2:45:44 PM
They labored over brand journalism efforts, influencer marketing strategies, mobile apps and more. Check out the winners of PR Daily’s 2016 Content Marketing Awards.
12/8/2016 2:55:23 PM
Several national organizations want to ‘change the conversation around mental illness.’ Communicators are optimistic the ‘Find Your Words’ campaign will resonate with kids and adults.
12/8/2016 2:52:41 PM
The drive to create the next online sensation can drain your resources and your team, with little to show for it. Here are three smarter ways to build—and retain—audiences.
12/8/2016 2:49:35 PM
It’s time to stop thinking so obsessively about your “product gospel,” this online community activist says, and more about building communities of enthusiasts for your product.
12/8/2016 2:48:19 PM
Why is this e-newsletter winning fans in internal and external comms? Start with its witty style. Plus, there’s that vital news about woman who found a rat sewn up in her Zara dress.
12/8/2016 2:46:12 PM