Results for Articles:
Is generating controversy for the sake of clicks and 'likes' worth the backlash? One chief marketing officer says it absolutely does not.
10/30/2014 1:59:32 PM
This week's listings are about taking storytelling to new heights. Disney, Subaru, IBM,and other companies are all looking for someone to tell their tales.
10/30/2014 1:55:02 PM
The fast food chain took an extreme approach to promoting its new mobile app recently, blacking out all current and former digital posts except for one lone message.
10/30/2014 1:54:12 PM
Asking interested consumers for product ideas and other feedback is becoming a popular strategy for PR and marketing pros, but it's not for everyone. Just ask Mr. Splashy Pants.
10/30/2014 1:51:22 PM
Find out why your organization NEEDS brand journalism at this can’t-miss workshop. New cities and dates added!
10/30/2014 1:50:18 PM
The Federal Trade Commission claims that the phone service provider is misleading customers with its ‘unlimited’ data plan.
10/30/2014 1:49:21 PM
You don't have to constantly churn out new stuff to keep your content machine rolling. Use content you already have at hand to keep a steady stream coming.
10/30/2014 1:47:10 PM
Many chains, including CVS and Walmart, have actively stated they won't be using Apple's newest mobile payment system (along with Google Wallet), but the decision seems to only compound current retail media relations problems.
10/30/2014 1:46:45 PM
The organization wants every student to learn computer code for one hour. To make that happen, it's getting creative and earning big media attention in the process.
10/29/2014 1:53:50 PM
Horror movies dole out surprises, build suspense, and keep audiences thinking after the credits roll. Good marketing does, too.
10/29/2014 1:52:28 PM
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM
You’re fighting an infinite number of distractions for your audience’s attention. Make sure your content is up for the challenge.
10/29/2014 1:50:52 PM
An old story about Neiman Marcus' cookie recipe shows how what seems like a bad PR move can help boost a brand.
10/29/2014 1:49:30 PM
The retailers are hoping to inspire some good will from customers by giving employees the day off as more competitors stay open.
10/29/2014 1:47:40 PM
Though pros have embraced new approaches to drum up business, email marketing is a steadfast component. Keep things fresh by placing these particular correspondences in the trash folder.
10/29/2014 1:46:13 PM