Results for Articles:
The shoe company said its new product boxes each has a ‘unique story and purpose.’ Its new effort can inspire other brand managers in their content marketing efforts.
5/25/2016 6:00:29 PM
Rumors that the social media outfit would soon alter its well-known 140-character cutoff have been confirmed. Here’s what’s to come—and how users have reacted.
5/25/2016 1:58:43 PM
PR pros aren’t often associated with rap music, but maybe they should be. To convey your message, one communicator suggests channeling your inner artist.
5/25/2016 1:57:58 PM
We’ve extended the deadline one…last…time! And there’s no time to waste as entries keep coming in. So what are you waiting for? Enter by the final extended deadline on June 22 to be rewarded for your work that’s changed someone’s (or everyone’s) world.
5/25/2016 1:55:10 PM
The adage 'Less is more' applies here. Let visuals establish your protagonist and sustain the narrative arc. By keeping words scant, you'll deliver a vibrant, compelling message.
5/25/2016 1:54:50 PM
To keep up with competitors, NBC sports is revving up its streaming service. Here’s what brand managers can expect.
5/25/2016 1:53:55 PM
Fans of the Irish liqueur now have a dairy-free version to enjoy. Consumers celebrated the news on Twitter.
5/25/2016 1:51:30 PM
As of early 2016, some 87 million members of Generation Y use the social media platform—and many hold marketing roles. Here’s why—and how you can reach them.
5/24/2016 1:59:35 PM
The ‘founder of PR’ Ivy Lee published ‘Declaration of Principles’ in 1906. In celebration of the 110th anniversary of Lee’s work, here is a series of reflections on the profession and its practice.
5/24/2016 1:56:34 PM
After a mom posted a livestream of her wearing a ‘Star Wars’ mask in the retailer’s parking lot, the Internet has been buzzing—and sales are spiking. Here’s the reaction.
5/24/2016 1:51:29 PM
There's a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess.
5/24/2016 1:49:54 PM
After being previously ridiculed for accepting payment from the U.S. military, the football league is giving it all back. Here's what reps are doing to protect the NFL's image.
5/23/2016 1:53:54 PM
These tools will help marketers share content, listen on social media, manage online profiles and build employee advocacy.
5/23/2016 1:52:52 PM
The Internet is buzzing from a co-branded concept from two well-known companies. Here’s the gist of the marketing strategy behind it.
5/23/2016 1:51:03 PM
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
5/23/2016 1:47:06 PM