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This week, readers learned how to keep their press releases from being ignored, 10 subject line tips, how to improve Google results, when journalism and PR intersect, and more.
2/12/2016 8:30:13 PM
Want to show love to the communicator in your life? Check out this list of ideas.
2/12/2016 5:00:28 PM
Don't just gloss over your subject line to get to the meat of a press release or pitch. According to this writer, it's the most important part.
2/12/2016 2:55:23 PM
A Hewlett Packard Enterprise's marketing communications executive was taken to task for threatening to pull advertising campaigns after receiving negative coverage. Here's how the spat played out.
2/12/2016 2:52:38 PM
Many PR pros struggle with finding the best ways to pitch content. Often, they choose to email editors and reporters. If technology fails, here are a few alternatives.
2/11/2016 2:57:54 PM
One PR pro shares tips for the former pharmaceutical executive who has been dubbed 'The Most Hated Man in America.'
2/11/2016 2:56:31 PM
Ragan’s Health Care PR and Marketing Awards is back, and we want to show the world that you have the best PR and marketing strategy in the health care industry. Share your work—enter by Feb. 23 and save $50 per entry.
2/11/2016 2:54:57 PM
The Carolina Panthers quarterback fumbled on the field and in his post-game interview with reporters. Here’s what you can learn from his mistakes.
2/11/2016 2:53:10 PM
You're probably wasting hours and hours racking your brain for ideas or doing research to answer daunting questions. Try these tactics to become a much more efficient blogger.
2/11/2016 2:52:33 PM
These two professions have more in common than pros in those fields might care to admit. One PR exec shares a memorable pitching experience involving a New York Times reporter.
2/11/2016 2:51:56 PM
Ragan Training is on top of PR trends your boss hasn’t heard of.
2/11/2016 2:50:57 PM
Its new design supports a brand journalism strategy as journalists quote company experts and customers seek information on tax questions.
2/11/2016 2:45:52 PM
Your job depends on your ability to craft precise, interesting messages. Find out how to quickly write tight text that captivates today’s busy readers.
2/10/2016 2:51:22 PM
Ragan’s brand journalism workshops will help you establish your organization as a media outlet and publicize stories that matter to your audience.
2/10/2016 2:50:54 PM
Is it the bragging rights? The awesome prizes? Validation to clients, executives and the world that your work is the best in the business? Whatever your reason for applying, you can save $50 per submission if you enter the 2016 Media Relations Awards by Feb. 10.
2/10/2016 2:47:03 PM