Results for Articles:
The way it handled its online outreach during the Republican National Convention can be a guide for community managers.
7/25/2016 4:00:07 PM
This PR agency exec plumps for his method of measuring branding campaigns, arguing that his method analyzes big branding data more comprehensively and accurately.
7/25/2016 1:59:15 PM
In a recent letter to employees, Marissa Mayer painted a positive outlook on the $4.8B deal.
7/25/2016 1:58:18 PM
This week, readers were interested in marketing tips and tricks, especially in terms of reaching millennials, automating their efforts and taking part in the Pokemon Go craze.
7/25/2016 1:53:54 PM
Even if you have a fantastic product or service, your communications efforts will fall flat without the proper statements. Here’s how you can readjust if yours isn’t working out.
7/25/2016 1:52:50 PM
In the midst of a sexual harassment lawsuit, the media outfit has decided to draw a close to its relationship with the chairman. Here’s how the ‘retirement’ was communicated.
7/25/2016 1:51:02 PM
Get tailored advice for excelling in your high-octane, highly regulated industry.
7/25/2016 1:50:57 PM
If your campaigns could stand to have more creativity, heart and soul, pay attention to these insights from the magical brand’s movies.
7/25/2016 1:46:07 PM
Tenet Partners recently revealed its list of top organizations, which include Coca-Cola, Apple and American Express. Here’s how brands fared—for better and for worse.
7/22/2016 1:54:05 PM
Fans of the show have watched attorneys plot and carry out strategic moves and countermoves. PR pros can take a page from the drama’s playbook.
7/22/2016 1:53:44 PM
The best PR clients manage their outsize expectations and resist their impulses to DIY. If you want stronger relationships with your PR agency or your PR client, heed this advice.
7/22/2016 1:51:54 PM
Are you committing these blunders? Correct them! Become a key decision maker.
7/22/2016 1:50:44 PM
The rum brand is petitioning for the presidential age requirement to be lowered, some say that it’s ‘pandering to millennials.’
7/22/2016 1:49:46 PM
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
Doggedly sticking to your talking points, regardless of a reporter's question, can often do more harm than good. Instead, take a different tack to build trust and bolster your credibility.
7/21/2016 1:52:00 PM