Results for Articles:
Some marketers think creating love-themed campaigns are too cheesy, but one communicator argues that the holiday offers many opportunities to build relationships with consumers.
2/9/2016 5:00:04 PM
From the pressure of producing a first draft to the elation of selecting the perfect word, these nuggets of wisdom sum up what it’s like to have a career writing and editing.
2/9/2016 2:51:32 PM
A communicator’s work is hard—and sometimes misunderstood—but many wouldn’t swap professions for anything else. Here’s why PR pros love what they do.
2/8/2016 2:48:43 PM
The jobs and responsibilities of communicators in PR firms have changed drastically over the past decade. Here’s what’s different, along with how you can adapt.
2/5/2016 2:52:43 PM
Understanding those you serve and adjusting your strategies to fit makes business relationships much more fruitful. One PR pro shares wisdom from both sides.
2/4/2016 2:51:50 PM
Marketers, use these digital media tactics to turn the average social media follower into one that regularly partakes of your products and services.
2/3/2016 2:51:26 PM
Social media platforms can provide many opportunities for engagement. Follow these tips to make the most of them.
2/2/2016 2:52:08 PM
The 'lean, mean, green fighting machines' aren't just a popular piece of pop culture. They can also teach marketers how to successfully tailor content to millennials and build stronger relationships.
2/1/2016 2:49:55 PM
Many news outlets are embracing the mobile social media platform as a way to get their content in front of younger audiences. Here’s why you should join them.
1/29/2016 2:52:33 PM
The GOP front-runner is no newbie when it comes to public speaking. His polarizing rhetoric aside, it’s tough to deny his ability to rev up an audience. Here are lessons for PR pros.
1/28/2016 2:51:31 PM
What do Kobe Bryant and Paul McCartney have in common? They practice their respective crafts to improve. Writers should do so, too. Try these tactics to keep your writing skills sharp.
1/28/2016 2:45:02 PM
What do icons Steve Jobs and David Bowie have in common? Their fearless rebelliousness helped them stand out from the pack. Here’s how brand mangers can follow suit.
1/26/2016 2:52:17 PM
A major winter storm is bearing down on the East Coast. Fashion your comms strategy to handle whatever professional blizzard might come your way.
1/25/2016 2:48:17 PM
As presidential campaigning kicks into high gear, marketers should look for ways to jump on board. Here are a few concepts for PR pros to focus on.
1/22/2016 2:49:56 PM
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
1/21/2016 2:52:14 PM