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Great art connects with people instantaneously, on a gut level. Great pitches do the same thing.
12/9/2013 5:00:56 PM
A PR pro’s skill set has to extend well beyond press releases. Content marketing and social media require different kinds of writing to be effective.
12/9/2013 2:51:30 PM
As opportunities and avenues for communication broaden, PR pros are going to have to come to terms with the fact they can’t do everything all at once.
12/6/2013 2:52:34 PM
It isn’t as easy to jump onto Reddit and start posting as it is to get going on other social media sites, but it may just be worth the extra effort.
12/6/2013 2:46:01 PM
Quite a few everyday words, such as ‘vitamin’ and ‘pixel,’ are actually combinations of two. Other combined words are a little more obvious.
12/5/2013 2:45:12 PM
If you’re not careful, the holidays can be a depressing time, personally and professionally. These steps will help you avoid the year-end doldrums.
12/3/2013 2:52:55 PM
Some people get quite passionate about how many spaces to put after a sentence-ending punctuation mark, but is there an absolute answer?
11/29/2013 2:49:47 PM
The best clients push PR pros to do their best possible work by enabling innovation. The worst clients push, too, but they simply ask for the unattainable.
11/27/2013 2:46:55 PM
The classic sitcom’s writers intentionally avoided anything that would make the show seem dated. What are you doing to make your content timeless?
11/25/2013 2:52:02 PM
A few things you might see as helpful suggestions may actually come off as combative or just plain confusing.
11/22/2013 2:52:40 PM
If you can, hire Backstreet Boys to do your talking for you. Failing that, wrap your messages in a way that will help children of the 1990s remember the recent past.
11/22/2013 2:45:20 PM
As the holidays approach, consider one of these tomes to offer a little humor to a writer in your life, even if that writer is yourself.
11/20/2013 2:52:55 PM
First off, spell the name of the person to whom you’re pitching correctly. Then follow the example of a top-notch pitcher who got everything right.
11/19/2013 2:51:44 PM
By securing your name and creating worthwhile content, you can take control of ‘the brand called you.’
11/18/2013 2:51:31 PM
Sometimes landing the big client you wanted turns out to be a huge headache. Keep an eye out for the warning signs.
11/15/2013 2:52:28 PM