Results for Articles:
If you’re a brand manager looking to expand your reach to China’s 1.35 billion population, this rundown can serve as a helpful guide.
10/20/2016 4:00:27 PM
Crafting a powerful opening line can be difficult, but the way writers close stories can also pack a punch. Here are several to consider.
10/20/2016 1:49:52 PM
These insights from a PR veteran can help you secure the media coverage your client or organization desires.
10/19/2016 1:51:10 PM
When a firestorm hits your organization or client, communicators can negate further damage by working with marketing and advertising teams to pause campaigns.
10/18/2016 1:51:11 PM
Don’t just gain followers. Gain customers on the visual platform by following this protocol.
10/17/2016 1:46:48 PM
Encouraging customers to talk about your brand can make them loyal brand advocates—and it can increase your bottom line.
10/14/2016 1:49:16 PM
Even savvy communicators can get confused by the lingo of their co-workers in technology support departments. This guide can help.
10/13/2016 1:51:15 PM
The online marketplace recently axed incentivized consumer feedback. Here’s how brand managers can adapt—and why you should prepare.
10/12/2016 1:49:44 PM
Knee-jerk reactions can hurt your company when crisis strikes. Here are three ways to balance rapid response with careful planning.
10/11/2016 1:51:29 PM
You aren’t trying to survive a zombie apocalypse, but there are several similarities between your efforts and those trying to escape ‘walkers.’
10/10/2016 1:47:21 PM
Combining these tactics can boost the quality of what brand managers create as well as increase engagement with consumers. Here’s how.
10/7/2016 1:49:43 PM
Are you prepared for a PR calamity? Here are tested ways to make sure you stay ahead of any firestorm.
10/6/2016 1:51:34 PM
Setting and maintaining reasonable goals is a necessity for public relations agencies to grow and decrease turnover. These tips can help.
10/5/2016 1:49:17 PM
The internet is becoming increasingly crowded, and brand managers struggle to be heard above the noise. These ideas can shake things up.
10/4/2016 1:49:57 PM
The popular Netflix show captured viewers' attention with nostalgia and a gripping storyline. Here's what communicators can take from it.
10/3/2016 1:51:41 PM