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OK, let’s not castigate newbies exclusively for these missteps—they’re the failings of many a seasoned pro as well. Worry not; these mistakes are easily remedied.
5/27/2016 1:53:05 PM
One communicator distilled his wisdom from three decades into a cheat sheet. The insights include being kind, trusting people, cultivating your mind, generously giving and more.
5/27/2016 1:45:27 PM
Corporate communications often contain jargon and needlessly complex verbs. One writer shows how silly the term can sound.
5/25/2016 1:52:58 PM
Competing for journalists’ attention can feel like an exercise in futility, especially when pitches get rejected. Follow these tips to make your stories sizzle.
5/24/2016 1:53:12 PM
The mastermind behind ‘The Real Slim Shady’ can show PR pros steps to prepare—and missteps to avoid—to ensure that your next performance presentation is top-notch.
5/23/2016 1:48:34 PM
Using proper keyword and content-creation tactics will help your writing show up on top of search-engine results. Here’s a guide.
5/20/2016 1:52:45 PM
Consumers are hammered with a barrage of brand messages, and yet the demand for online content grows. Crafting videos can help you cut through the noise.
5/19/2016 1:51:38 PM
See if you can relate to these sentences, penned by the novel’s protagonist as she struggled to perfect her storytelling skills.
5/18/2016 1:53:49 PM
The GOP frontrunner is often called a bully, but his branding of rivals has been ruthlessly effective. What are the PR lessons? How can labels frame the debate—or your brand?
5/17/2016 1:52:33 PM
It can be tedious and exhausting to recruit top-notch communicators who love what they do. Follow this guide to ensure you bring on the best of the best.
5/16/2016 1:46:40 PM
Customer relationship management software can make media relations tasks less confusing and more efficient. Here’s how to make these tools work for you.
5/13/2016 1:51:44 PM
Managing communications for entrepreneurs is different than working with larger organizations. Here are several things to expect—along with how to make the most of it.
5/12/2016 1:51:06 PM
Communicators who use proper writing tactics can attract more readers and better relay their messages to audiences. Here are two elements to consider.
5/11/2016 1:52:38 PM
Several politicians and public figures have scrambled after documents surfaced showing illegal activities. Now, a public database might put scrutiny on you.
5/10/2016 1:51:44 PM
Beyoncé has proven she’s a master of social media PR. Her follower numbers are staggering. Her longevity at the top of social media gets a close examination here.
5/9/2016 1:48:03 PM