Results for Articles:
Through the ‘Game of PR’ is less bloody than the popular TV series, the battles communicators wage are no less fierce. Here’s what you can glean from the show’s characters.
6/24/2016 4:00:55 PM
Poor communication blocks getting your great ideas across. Commit to these self-imposed rules to create memorable messages to your PR team, says this expert.
6/24/2016 1:53:56 PM
Are you angry over a situation with a co-worker or ready to ‘blow a fuse’ with an upcoming deadline that’s stressing you and your team? Here’s how to write it out.
6/23/2016 1:47:09 PM
Communicators’ roles have changed along with advancements in technology—and public relations efforts do much more than raise awareness. Here’s how.
6/22/2016 1:49:53 PM
The resource that has become many communicators’ bible is changing the rules by presenting a new image with new terms, fewer capitals and a search-friendly redesign.
6/21/2016 1:52:04 PM
For nostalgic consumers, the return of old-time favorites is always a hit. Here’s how to artfully re-purpose content for new channels like the family-restaurant chain did.
6/20/2016 1:48:52 PM
Here are the highs and lows of every big social media marketing campaign, by an experienced pro worked in the trenches, but has kept her enthusiasm for social marketing undimmed.
6/17/2016 1:52:50 PM
If you’re searching for a specific term or looking to get out of a repetitive rut, these tools can help.
6/16/2016 1:52:29 PM
The world has suddenly awakened to the fact that Muhammad Ali may have been more than Heavyweight Champion: He may have been a Great Man. What was the source of his appeal?
6/15/2016 1:53:37 PM
As live stream videos grow Periscope, Snapchat and Facebook live, one communicator says brand must embrace the trend and create content. Here’s why.
6/15/2016 1:45:28 PM
Aspiring PR pros who want to find success in the competitive world of public relations can rest a little easier. This strategic communications specialist offers a few tips to get ahead.
6/13/2016 1:48:57 PM
The newest app or site isn’t the magic bullet to improve your brand’s PR and marketing. Instead, here’s how you can succeed in a world of changing online platforms.
6/10/2016 1:52:10 PM
True talent can be found in the most unexpected places. In this author's case, her own children revealed their zeal for language after a few rounds of a familiar word game. Broaden your vocabulary with these examples.
6/9/2016 1:51:38 PM
Communicators can learn lessons from the way General Mills served up intelligent, helpful information and dealt with the aftermath of an E. coli outbreak.
6/8/2016 1:52:41 PM
What does it take to sell yourself as brand rep for a household name? Tirelessness, imagination, thinking about your target brand every minute, endless, deep brand research. That’s just the start.
6/7/2016 1:53:33 PM