Results for Articles:
It wasn’t that long ago that disposable cameras and the phone book were necessary resources for life. Now, we’ve got Instagram and Yelp—and they fit in our pockets.
3/7/2014 5:00:08 PM
It’s going to take more than simply hoping for good luck to get what you want from journalists. Consider their wants and needs and they may just reciprocate.
3/7/2014 2:52:32 PM
Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
3/5/2014 2:52:58 PM
PR pros often make public speaking mistakes that would make them cringe if they saw their clients committing them. Don’t let that happen to you.
3/4/2014 2:52:35 PM
What if the fictional former baseball star and lead character of ‘Eastbound and Down’ was in the digital marketing world rather than sports? This is probably what he’d say.
3/3/2014 2:51:44 PM
When you’re scrambling to save face after a disaster, remind your leaders to demonstrate these five behaviors.
2/28/2014 2:52:46 PM
Small, quick expressions offer a glimpse into what your listener really feels, even if he or she is trying to keep a poker face.
2/27/2014 2:52:06 PM
If you’re emailing a stranger, you might want to stick with traditional sign-offs, but if you’re close to the person you’re messaging, why not have a little fun with it?
2/27/2014 2:45:20 PM
The 2014 Winter Games came to a close Sunday night after a rather bumpy road, PR-wise. But were they really that much worse than previous Olympiads?
2/25/2014 2:52:50 PM
Whether you’re playing the field for a potential soul mate or for the perfect client, much of the same wisdom applies.
2/24/2014 2:52:48 PM
The tactics some marketers use to connect with people in their 20s and 30s sometimes end up being downright insulting. They’re adults; talk to them that way.
2/21/2014 2:52:30 PM
Jumping into a publicity push might seem the fastest way to accomplish your organization’s goals, but taking key precautions can extend the life and increase the impact of your campaign.
2/20/2014 2:52:52 PM
The author famous for her characters who make life-changing social blunders can teach social media users thing or two.
2/19/2014 2:52:32 PM
Give reporters something no one else has and that’s relevant to them. Then let them do their jobs.
2/18/2014 2:52:51 PM