Results for Articles:
Trying to reach a reporter over the phone can be stressful and intimidating, especially if you're unprepared. These techniques can ease the pressure.
8/31/2015 4:00:38 PM
Sometimes it takes more than a few cups of coffee to keep your energy level up. Try these techniques to power through a particularly long PR day.
8/31/2015 1:49:59 PM
Experienced PR pros may just recognized these characters in their co-workers, or even themselves.
8/28/2015 1:52:33 PM
PR has never been just media relations. Now, in the era of content marketing and social media, it's much, much more.
8/27/2015 1:52:37 PM
Jargon can mean different things to different people, depending on their roles. Here's what communicators need to know about a few common terms.
8/26/2015 1:52:25 PM
Thinking like a journalist and a historian while running your communications department like a newsroom can help you mine gems.
8/25/2015 1:52:04 PM
The Netflix series about a washed-up '90s TV star offers some great storytelling insights.
8/24/2015 1:51:28 PM
Your brand can make it through a crisis with relatively little injury if you're truly prepared for it.
8/21/2015 1:53:36 PM
Now more than ever, PR professionals have to deal with an array of variables when they launch a campaign. Even so, taking these precautions can make your plan nigh-invulnerable.
8/20/2015 1:52:49 PM
The broad rules many teach for indefinite articles — that 'a' should go before a consonant and 'an' before a vowel —aren't entirely accurate.
8/19/2015 1:52:31 PM
Not only can blogging do wonders for a brand — both corporate and personal — it can also help make communicating easier when a crisis arises.
8/18/2015 1:52:46 PM
The ABC Family series does a great job of keeping viewers on their toes, then engaging them via social media.
8/17/2015 1:51:14 PM
Though these phrases serve as a shorthand among PR pros, they don't mean the same things to everyone else, including clients.
8/14/2015 1:51:42 PM
An image the company shared via social media encouraged women to 'look like a girl' and 'think like a man.' It was not well received.
8/13/2015 1:52:34 PM
These words — a few of which aren't even real words — set the author's teeth on edge. Which words bother you?
8/12/2015 1:52:06 PM