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Just because a shiny, new platform or digital network is dangled in front of marketers doesn’t mean your company should necessary be on it.
5/20/2013 1:59:40 PM
The company’s PR approach to its $1.1 billion acquisition of the photo- and GIF-based blogging site is to assure users they won’t “screw it up.”
5/20/2013 1:58:26 PM
From Charles Darwin to Mark Zuckerberg, there are plenty of ideas to spark your thinking.
5/20/2013 1:54:59 PM
The fast food chain reaches out to mommy bloggers and others to tout its Nutrition Network and change its image—with lots of success.
5/20/2013 1:53:42 PM
The verse, which a chaplain wrote about keeping the fun in youth baseball, got a big boost on Facebook and now graces Little League fields nationwide, with help from Farmers Insurance.
5/20/2013 1:51:59 PM
When disaster hits, both the media and the public hit the Web.
5/20/2013 1:47:44 PM
Like movie-goers, PR Daily readers were all about 'Gatsby' this week. Plus, top traits of good press release writers, email etiquette tips, and more.
5/20/2013 1:45:00 PM
What if new changes to your home were approached in the same way that the social network handles its incessant redesigns? A new video imagines how it might play out.
5/17/2013 1:53:36 PM
Enthusiasm, versatility, and effectiveness are musts in today’s business environment. Looks for these signs that you need to move on.
5/17/2013 1:52:53 PM
It's time to unmask the 'gurus' and 'ninjas,' dismantling their wayward assertions and offering some valid guidance about online marketing.
5/17/2013 1:46:12 PM
After comedian Michael Ian Black tweeted about the beer brand’s new app, fans asked about the uncharacteristic tweet, and he answered honestly: Dos Equis paid him thousands.
5/17/2013 1:45:40 PM
The brand took a blockbuster meme that just happened to involve cereal and the hot actor and made it into a viral marketing campaign.
5/16/2013 1:51:25 PM
Turner Broadcasting seeks a publicist to oversee Adult Swim, and The New York Times is puzzled about how to fill its vacancy. Plus, careers with other companies, agencies, and nonprofits.
5/16/2013 1:48:26 PM
Not sure how to get your point across? Debating whether to copy someone? Follow these tips to fix some bad habits.
5/16/2013 1:45:31 PM
The owners of a restaurant that recently appeared on ‘Kitchen Nightmares’ responded to some online critics with an astonishing stream of invective. UPDATE: Owners claim their social media accounts were hacked.
5/15/2013 1:55:03 PM