Results for Articles:
The social media platform recently unveiled its "conversion lift measurement," which will show brand managers who advertise on Facebook how many clicks lead to actual purchases.
1/28/2015 7:00:55 PM
The company recently made a deal to stop importation of U.K.-made chocolate bars to the U.S., and Cadbury fans are none too pleased.
1/28/2015 2:55:13 PM
An organization's social media efforts should be the result of combined efforts across departments.
1/28/2015 2:51:55 PM
The dreaded #blizzardof2015 didn’t hit New York as hard as expected, but New England was slammed with snow. Here’s how officials communicated.
1/28/2015 2:49:08 PM
The road to social media isn't free of obstacles, but you can still run the race with this guide.
1/28/2015 2:46:49 PM
The sleep aid brand’s Twitter account was flooded with complaints of sexism after tweeting, ‘Sleep like he finally proposed.’
1/27/2015 2:49:35 PM
The PR Daily Awards remain our most popular program. Nearly 350 entries from around the world were submitted last year. It's back this year and ready for your very best.
1/26/2015 2:53:14 PM
The business-focused social media site has become a robust platform for talent, content, advertising, and a lot more.
1/26/2015 2:52:41 PM
PR Daily readers were intrigued this week by the best times to issue press releases and social media terminology, among other topics.
1/26/2015 2:51:33 PM
The creators of the new social media platform just for communication pros tout the "best of LinkedIn, Pinterest, Facebook and YouTube."
1/26/2015 2:45:24 PM
Krispy Kreme, Charmin and Michelin are among the brands taking to Twitter to joke about accusations the New England Patriots deflated game balls in Sunday's AFC Championship game.
1/23/2015 2:55:33 PM
According to a recent M2Talk survey, many U.S. consumers prefer phone or email over social media outlets when they need to resolve a customer service issue.
1/23/2015 2:53:52 PM
According to retired Brig. Gen. John Michel, a few of the keys to a successful social media presence are true engagement with followers, having a strategy, and respect.
1/23/2015 2:52:02 PM
Though public relations efforts can sometimes be hard to quantify, using Google Analytics and Klout for social media will help show the effectiveness of your work.
1/23/2015 2:51:54 PM
It’s back. Join us for the third year of our Social Media Summit at the most magical place on earth.
1/23/2015 2:50:14 PM