Results for Articles:
After a slight resurgence in online backlash, zoo managers took a drastic measure. Would time have healed the crisis if they had done nothing? Perhaps. Here’s how things unfolded.
8/24/2016 1:57:42 PM
Despite the Olympics Committee’s ban on GIFs, the 2016 games didn’t disappoint online. From #LochMess to the resurgence of #CoverTheAthlete, here’s a sampling of popular engagement.
8/24/2016 1:56:26 PM
Marketing pros can increase their organizations’ bottom lines by connecting with consumers and giving them valuable takeaways. Follow these tips to win.
8/24/2016 1:46:54 PM
Charm your millennial audience. Ensure your brand follows these best practices.
8/23/2016 1:53:05 PM
Public relations professionals often are experts in branding, image and reputation. Where does an organization’s emblem fit in? Here are a few thoughts about Instagram’s new look.
8/23/2016 1:49:47 PM
Ragan’s Big 5 Social Media Boot Camp is THE way for brands to master Facebook, Twitter, Instagram, LinkedIn and Snapchat.
8/22/2016 1:53:15 PM
Tools can greatly enhance PR pros' prowess, and this week's top stories shared infographic, keyword and content marketing resources to make campaigns pop.
8/22/2016 1:49:09 PM
The athletes involved have stayed largely silent following statements that dispute their earlier story. Criticism over the swimmers’ actions is rising.
8/22/2016 1:46:53 PM
The comedian turned daytime talk show host has cultivated a wide following. Here’s how she responded after Twitter users bashed her for posting a questionable Olympics-inspired photo.
8/22/2016 1:44:50 PM
The company’s head of sales said marketers could expect ‘to see going forward is a very big investment in video.’
8/19/2016 1:54:29 PM
The road to what many communicators call ‘modern marketing’ begins with video. To keep your résumé up to date, read these tips. To begin your search, view these open positions.
8/19/2016 1:53:06 PM
Google recently announced that Hangouts on Air is moving to YouTube Live—and many are still reeling from the closure of Blab. Here’s how to cope.
8/19/2016 1:51:36 PM
‘Slimy,’ ‘blackmail’ and ‘#ProfitsoverPeople’ are among the many rancorous postings on social media about the insurer’s announcement. What does Aetna have to say? Not much.
8/19/2016 1:49:15 PM
Your organization’s online presence is essential to your overall marketing success. Include your web team in planning and execution, and avoid the fatal misstep of ignoring analytics.
8/19/2016 1:48:36 PM
The fast-food chain has crafted another new item to add to its menu—a burrito. To market the entrée, managers are putting a spin on one of the brand’s most well known sandwiches.
8/19/2016 1:46:40 PM