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Some PR and marketing pros can forget that online communications are an extension of traditional relationship building. Here's how to overcome it.
5/24/2015 4:00:21 AM
It's not just about recruiting them. It's about maintaining their enthusiasm and rewarding them.
5/23/2015 4:00:11 AM
The fashion brand's rewards program helped amplify content and encouraged fans to create their own content.
5/22/2015 1:57:43 PM
Interested candidates can work at a PR agency in the best U.S. city for jobs, according to Glassdoor.
5/22/2015 1:47:31 PM
The companies announced that information from Twitter will now appear when people search for hashtags and other keywords on their mobile devices. The feature will also soon be available on desktop.
5/22/2015 1:46:21 PM
Communicators are trying new ways of getting people to talk about their companies online through pictures and pins on Instagram and Pinterest.
5/21/2015 1:48:00 PM
Each approach has pros and cons that vary according to the particulars of your business and target audience. Here are the key issues you should look at before deciding.
5/21/2015 1:45:46 PM
Our Employee Comms, PR and Social Media summit is back – and you can save $200 on your registration before Aug. 28.
5/20/2015 1:50:33 PM
The White House Twitter account is run by staffers and @BarackObama is a product of Organizing for Action. @POTUS is a personal account, according to the president’s staff.
5/20/2015 1:49:46 PM
TweetDeck has introduced a feature letting social media managers double-check tweets before sending them. Facebook and Snapchat moved forward with visual mobile ads.
5/19/2015 1:47:46 PM
Readers were looking for a mix of the old ('Mad Men') and the new (data, blogging and social media) on PR Daily this week.
5/18/2015 1:52:43 PM
Sometimes, executives are hesitant to question social media managers because they're ignorant about social media themselves. Here's what you should be looking for in a manager.
5/18/2015 1:46:03 PM
The social media network increased pay and benefits for its contractors, and has officially begun sharing content from publisher partners.
5/15/2015 1:55:43 PM
The eye-catching turn was a promotion for a new, Twitter-based pizza ordering option.
5/15/2015 1:53:11 PM
These tools will help marketers share content, listen on social media, manage online profiles and build employee advocacy.
5/15/2015 1:49:52 PM