Results for Articles:
This week, readers were interested in marketing tips and tricks, especially in terms of reaching millennials, automating their efforts and taking part in the Pokemon Go craze.
7/22/2016 9:00:54 PM
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/22/2016 1:59:51 PM
Many in PR use data, but there’s little understanding about what you can learn by digging deeper into data. Here are a few keys to consider—and how they might improve your PR tactics.
7/22/2016 1:58:37 PM
The platform now allows anyone to apply to get the blue checkmark next to their name. Think you fit the description of a verified account? Here’s what you should know.
7/22/2016 1:46:03 PM
Charm your millennial audience. Ensure your brand follows these best practices.
7/21/2016 1:50:05 PM
After the wife of the GOP candidate spoke in a televised address, many noted that whole sections of text echoed Michelle Obama’s 2008 convention address. Social media went wild.
7/21/2016 1:49:24 PM
With a few posts to encourage prevention, video of the royal heir’s simple blood test was viewed by the masses. It’s royal marketing at its best, and it’s for a worthy cause.
7/21/2016 1:48:02 PM
Google has changed, and so should communicators. Here are three common blunders that can undermine your efforts when you use its mobile-first apps.
7/21/2016 1:47:23 PM
The younger demographic has huge spending power, but getting your messages to and connecting with them can be an uphill battle. This infographic can help.
7/20/2016 1:51:16 PM
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.
7/20/2016 1:48:00 PM
PR pros know the importance of networking, but these common missteps when connecting online can doom a relationship before it begins.
7/20/2016 1:46:15 PM
The internet is full of characters. Many could benefit your organization if you can strike a partnership and transform them into brand ambassadors. Here’s how you can get started.
7/19/2016 1:53:20 PM
Social media users and reporters made fun of the seemingly lewd design after its release. By the campaign’s press conference, the image had been scrapped.
7/19/2016 1:52:20 PM
It's time to stop fearing trolls and irate customers. These tips will not only help you put out fires, but prevent them from starting.
7/19/2016 1:51:24 PM
This PR pro wrote an open letter to @England’s social media team after a tweet was taken down following complaints.
7/19/2016 1:47:11 PM