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Although the duties of a PR pro might vary from client to client, some tasks never change.To make your routine more efficient consider these tips.
4/30/2016 5:00:39 AM
This week, 'Game of Thrones' in the social media landscape, advice for PR students and graduates, how brand managers are using emojis and more topped the list of this week's most-read stories.
4/29/2016 7:30:03 PM
Are you a hidebound reactionary or a linguistic libertine? Both sides will find plenty of ammunition in the list of mispronounced words and phrases below.
4/29/2016 1:57:13 PM
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
4/29/2016 1:55:12 PM
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/29/2016 1:49:59 PM
Speaking publicly or giving a video interview, we're careful about the words we speak, but what about a presentation's physical aspects: gestures, eye contact, pacing? The experts weigh in.
4/29/2016 1:47:59 PM
This storytelling approach to marketing has taken hold and isn't going away anytime soon. Still, it must be properly angled, with an emphasis on people, to engage consumers.
4/29/2016 1:46:11 PM
You don’t have to read ancient Italian texts in order to speak this language. PR pros often borrow terms such as these.
4/27/2016 1:51:10 PM
From rapturous sonnets to dramas, comedies and histories that resonate 400 years after his death, communicators should take note of the prolific scribe’s oeuvre.
4/27/2016 1:47:15 PM
Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.
4/27/2016 1:46:24 PM
When giving their presentations, many people try to conceal or camouflage their insecurities. If these ploys sound familiar, perhaps some adjustments are in order.
4/26/2016 1:53:03 PM
Procrastinating instead of composing that next piece of content or press release? Put your rear in the seat and write.
4/26/2016 1:48:46 PM
The axiom that 'work expands to fill the time allotted' rings true—to an extent. Certain factors can help you determine whether you'll compose those brilliant remarks in weeks, or minutes.
4/26/2016 1:46:34 PM
News of the beloved musician’s death spread quickly across the Internet on Thursday. Here’s how millions remembered and honored the inspiring artist and cultural icon.
4/25/2016 1:55:18 PM
This week, readers sought stories with digital marketing insight, ways to improve their storytelling technique and how to be more creative in their writing and editing.
4/25/2016 1:49:56 PM