Results for Articles:
Even the best writers can use a few reminders every now and then. Keep this checklist handy.
11/15/2012 2:57:14 PM
The media is lavishing attention upon the ‘other other’ woman in the Gen. David Petraeus affair. Here are five angles of the story that could motivate anyone to hire a high-profile crisis PR firm, as Kelley did.
11/15/2012 2:54:36 PM
Inspired by a recent New York Times story, the author reevaluates her life to determine how—or even if—she can be less busy.
11/15/2012 2:53:25 PM
Monitoring what's said about you on the Internet seems a Herculean task. Here are some helpful platforms to keep tabs on the buzz—be it positive or negative.
11/15/2012 2:48:16 PM
The practice of storytelling is becoming more important to companies. Here’s what every PR person and marketing should know about brand journalism.
11/15/2012 2:45:46 PM
A recent study found that more than 80 percent of companies do less than a quarter of their customer service through social media. We look into why.
11/14/2012 2:57:23 PM
LinkedIn is a professional network. Does your profile reflect that? Take a look at these guidelines to be sure.
11/14/2012 2:50:35 PM
Three months ago, Fast Company magazine asked its readers to share their guidelines on social media. It compiled the best into this infographic.
11/14/2012 2:48:32 PM
Surprised? Read on for other disgusting facts about your seemingly-clean workplace.
11/14/2012 2:46:59 PM
While data-driven PR is the future, today’s PR professionals must manage the data explosion right now. Here’s a practical guide.
11/13/2012 2:55:41 PM
The company recast its employee magazine as a consumer-facing website that is a highpoint for brand journalism.
11/13/2012 2:54:49 PM
The Friday release of CIA Director Gen. David Petraeus’s resignation hit on key crisis PR points, but the story could become a runaway crisis for the administration.
11/13/2012 2:53:40 PM
‘Skyfall’ opens this weekend and it’s drawing a lot of buzz online. Naturally, the swankiest spy in the business offers some useful insights for communications.
11/13/2012 2:49:58 PM
People still misuse the word ‘irony’ every day. Enough is enough. Read this story. Share it with your friends. Consider it your call to arms.
11/13/2012 2:47:59 PM
The massive shift toward digital media continues for new and traditional press outlets. Here’s how you can explain the change to your clients, including why it helps them.
11/13/2012 2:47:35 PM