Twitter threw a #GIFparty Thursday, and a variety of brands showed up.
The social platform’s recent struggles were set aside to celebrate graphic interface format—which has become a popular tool among social media managers.
The #GIFparty was a chance for real-time brand marketers to show their mettle online.
Here are a few highlights from various industries, beginning with Twitter’s creative call to arms:
The world of professional sports was appropriately active:
Social media managers for food and beverage brands brought snacks:
Marketers for video games to got creative:
GIFs of popular characters and shows were a natural fit for Television networks:
Appropriately enough, the tech world—which brought us the GIF nearly 30 years ago—was involved:
The party ended with the same cuddly creature that kicked it off—the ubiquitous internet cat:
Twitter has a profound ability to connect people. Although it may no longer be the Internet’s darling, it’s possible that spontaneous events—such as the GIF party—could make it the life of the party again.
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