Remember when BuzzFeed
was new and novel and came up with fun, shareable lists that everyone seemed to be able to relate to? Then they started running out of lists. And now it (or at least a member of its user community) is targeting the PR industry.
According to a recent BuzzFeed article
, there are 24 things a PR person will instantly relate to, accompanied by plenty of gifs to drive home their points.
Have you started a conversation with, “Hi, I hope you are well …”?
Have you perfected the air kiss?
Do all your friends think you’re a PA (the article doesn’t specify whether it’s a public accountant, production assistant, or public affairs rep)?
Neither do the vast majority of PR pros I know.
The list was written by someone using the name ShazzaYeti. Shannon Haigh, an account manager at the U.K.-based firm 10 Yetis PR
, uses that name as her Twitter handle
. Yet the article describes a seemingly imagined PR pro who gets disproportionally excited when “a journalist replies to [a] really dull email pitch to say they like it.” (Has a journalist ever done that?)
Someone who needs to work up “the courage to call a notoriously nasty journalist.”
Someone who sends press releases with “glaringly obvious typos.”
I hope, for the sake of your job, for the sake of the profession in general, that you aren’t among those PR people who can “instantly relate” to this BuzzFeed
[RELATED: Find out how to craft the perfect pitch at our April PR & Media Relations event in NYC.]
Are we being too harsh, PR Daily
readers? How relatable do you think this list is?