Rejoice, community managers: Instagram is enabling users to toggle between accounts.
On Monday, the visual social media app announced that it is adding the long-requested feature. The company explained in a blog post how it works:
Go to your profile settings to add an additional account. From there, tap your username at the top of your profile to switch between accounts. Once you
have multiple accounts added, you’ll see your profile photo appear in places throughout the app so you can always tell which one you’re using at the
The feature is rolling out this week to iOS and Android users who have the latest Instagram app, version 7.15.
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Vincenzo Landino, chief marketing officer at Fifty 2 Creative, showed off how it looks:
Many took to Twitter to applaud the announcement:
Previously, brand managers have turned to third-party apps to easily switch between and post to different Instagram profiles.
reported that Instagram will start restricting permissions to third-party apps by June, so brand managers who use outside apps should update Instagram and
Until now, lack of official support for the feature—critical for those who oversee multiple accounts—has caused many users to turn to third-party clients
in order to post and view feeds from separate accounts simultaneously. Though Instagram has previously tolerated third-party developers on its platform,
the company recently announced a change in its developer policy that would
restrict nearly all third-party feed-viewing apps. Most of these apps will lose access to Instagram's API by June 2016, the company said.