While a significant swath of the country was digging out from under this weekend’s blizzard, Twitter had a storm of its own.
On Sunday, news of four high-profile departures from Twitter’s executive ranks broke. Interim replacements are expected to step in for the social media
platform’s media head, Katie Jacobs Stanton, its product head, Kevin Weil, engineering chief, Alex, Roetter and HR vice president Skip Schipper.
Twitter characterized the departures as voluntary, but
The New York Times
reports that at least one of them was asked to leave.
Another departure affected one of Twitter's acquisitions. Vine’s general manager, Jason Toff, also said he would be leaving to join Google’s virtual reality efforts.
Monday morning, Twitter’s co-founder and CEO, Jack Dorsey, tweeted a statement that said the four former leaders were “taking some well-deserved time off”:
Free download: Is it better to build or buy a solution for your organization's newsroom?
The company has been in a constant state of flux for the past few years, enduring layoffs and a mass exodus at the top. Its stock price has suffered
massively, falling another 6 percent on Monday morning.
“We don’t see how the departure of the heads of three major business divisions can be viewed as a positive in the middle of an attempted business
turnaround,” Scott Devitt, an analyst at Stifel Nicolaus & Co. told clients,
according to Bloomberg
The platform’s problems stem from the fact that Twitter can’t seem to find a way to attract new users.
Ideas that have been floated recently include expanding its 140-character limit and getting rid of the reverse chronological order of tweets in favor of a
Facebook-like algorithm that would boost popular tweets to the top of your feed. Weil also introduced Twitter Moments, which failed to spark an uptick in
The departures aren’t the only thing changing in Twitter’s leadership. The platform’s board of directors will see an almost complete upheaval, which was
part of CEO Jack Dorsey’s agreement in coming on board from an interim to full-time chief.