Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Although global warming is a hot topic these days, one advocacy group was asked to freeze an icy PR stunt meant to highlight the problem. During last week’s extreme heat wave (and in light of the strong thunderstorms that ripped through nearly half of the nation), 350.org planned to melt a large ice sculpture spelling out “HOAX?”
in front of Capitol Hill, but greens from West Virginia—a.k.a. coal country—put the brakes on the stunt for fear it would give their opponents an advantage.
Another hot topic that has yet to melt is the “pro-anorexic” website Skinny Gossip, which recently mocked Sports Illustrated
swimsuit issue cover model Kate Upton in a blog post for having what it deemed “thunder thighs,” also calling her a “piggie.” The anonymous “Skinny Girl” behind the site has not come forward, but has responded
, deny that she’s “pro-anorexic,” despite posting a “Starving Tip of the Day” for years.
No response necessary to know what Axe is using to sell its line of hair care products in its latest spot directed by Seth MacFarlane
, featuring a brief cameo from his bawdy film bear, Ted. (NSFW)
On the contrary, an explanation is necessary to know what went into the making of Taco Bell’s so-called edible QR Codes
, which are made of lemons and avocados. Luckily, they’ve provided it:
It might make sense for Taco Bell to turn beans into QR codes. Shoes are another story—just leave that to Nike. The shoemaker used castor beans and recycled bottles to make its new GS football boot