Twitter can be a dangerous place for businesses and celebrities—particularly the ones who live under rocks.
An ill-advised tweet can lead to a massive PR headache, or, in the case of actor Ashton Kutcher, a monstrously stupid tweet—expressing outrage over the firing of Penn State football coach Joe Paterno—can cause a hemorrhaging of followers and tarnished reputation.
Kutcher has apologized for the tweet and offered an explanation as to why it happened. He's also turned over his Twitter account to Katalyst Group, the company he-founded, a move that's been criticized by several prominent blogs.
Of course, you wouldn’t pull such an “epic fail,” but finding appropriate and useful content to share with your Twitter followers poses a constant challenge.
PR professional (and
PR Daily contributor) Adam Vincenzini compiled a list of 40 tweets that aren’t links to blog posts to share with your followers. By following his guide, you can remain relevant—and free of unwanted controversy.
— Michael Sebastian,
PR Daily managing editor
1. Identify a hashtag you are following for the day and why (or list a few that you think are worth a look).
2. Discovered a new app or tool that's useful? Provide a brief description and share the direct link. (You can find new and useful tools on the weekly column Platform 5
3. A link to a Wikipedia entry from your niche can be very useful—especially if it’s been updated.
4. Link to someone's Twitter favorites; they are usually full of hidden treasures for you and your followers.
5. Spotted a glitch or alteration to a platform you're using? Let people know what it is and how to address it.
6. A specific conversation or thread might be happening, highlight and link to it.
7. Some great discussion might be being made around a Facebook post, highlight it and link.
8. A link to a transcript from a Twitter chat; these are usually packed full of useful insights. Maybe highlight one key point.
9. Been given some invites to a new edition of a platform? Share them.
10. A link to a poll taking place that might stimulate some thought and encourage interaction.
11. Introduce two people that you think might hit it off : “@TomA meet @TomB, you guys have loads in common ..."
12. A link featuring a special offer or product that might be of interest or add value to your community.
13. A link to a YouTube video of interest to your niche.
15. A link to a directory of blogs from your niche (or a great blog roll).
16. A link to a Twitter list you think is worth following and why.
17. A link to a news aggregator and a brief explanation as to why it is useful.
18. Spotted a Flickr gallery or group being used in an interesting way? That's worth a share.
19. A link to a place or directory where your followers’ blogs can be featured, adding great vale to them.
20. Interesting Twitter accounts are always worth sharing.
21. Identify an event that's coming up and possibly of interest to your community; link to the details.
22. A link to something light. For instance, @jeffespo
does it beautifully with his “cartoon to start the day” tweets.
23. Spotted a contentious issue developing? Create your own poll and encourage people to vote.
24. If you've discovered an interesting special on Foursquare, share it via Twitter.
25. Pull an interesting quote or stat out of a news item and feature that (as opposed to the prescribed headline and piece).
26. Link directly to an interesting presentation on Slideshare.net
27. Specific pages on blogs and websites can sometimes reveal more than the daily live content, share interesting examples of those, for example, an About Us page or privacy page.
28. Google Chrome extensions always make life easier. Started using a good one? Share it.
29. Explain why someone should follow a particular blog or author, as opposed to just linking to individual posts with no context.
30. If you're heading to an event, share the #hashtag and link to that event before, during, and after.
31. Sometimes a link to a robust and engaged Facebook community page is worth sharing.
32. A link to a good (or bad) example of online customer service, for instance, a Twitter complaint response.
33. Go back in time. Great, timeless content is always worth a share—even if it has a 2007 date on it.
34. Use TwitPic (or similar sites) differently. Take and share shots of use or value, not just pictures of the beach while you are on holidays.
35. Have you just joined a new community? Let people know where they can find you with a tweet that includes a link and username.
36. Share a screen grab of interest (especially controversial tweets that might be deleted). Find tools to help make this easier here
37. Link to a relevant podcast.
38. Sometimes basic, but useful websites are launched—like this one
. Link to them.
39. Figured out a short cut or easy way of doing something. Identify it and share.
40. This article.
Care to recommend any other things that people find useful on Twitter?
This list of 40 types of tweets first appeared on the author's blog The COMMS Corner