Note to companies operating in Canada or thinking of expanding north of the 49 parallel: Do like momma told you, and tell the truth.
A whopping 89 percent of Canucks are “very likely” or “somewhat likely” to stop buying a product if advertising around it is untruthful, according to a new poll
by the Gandalf Group on behalf of the Canadian Advertising Standards Council.
The study noted that 57 percent of Canadians report having followed through on this promise. Conversely, according to the survey, only 36 percent of Americans claim to have stopped buying a product because of untruthful advertising.
Canadians are also a moderately cynical bunch regarding advertising, only 50 percent said they found most ads to be truthful, a figure that drops dramatically when it comes to political ads.
For even more on this study, visit the Vancouver Sun