With 2012 just weeks away, it’s almost time to create those New Year’s resolutions, and some of you were kind enough to let us in on your resolutions for the New Year.
From Matthew Bowes, who wants to more effectively reach journalists on Twitter, to Karina Goldrajch, who vowed to avoid eating lunch at her desk while she works, here’s what you said:
Pitching the media the old-fashioned way
“I resolve to get a new ribbon for my antique Underwood typewriter (if I can find it) to peck out one thoughtful and relevant pitch to a business publication’s editor per month. No links, no social media and no video. Just a well-written ink impression of a good story idea for their readers carried vis-à-vis the U.S. Post Office. I wonder if anyone will open it.” - Michael Emerton, founding partner, BridgeView Marketing
Meeting the media
“As someone new to the PR industry, I'm making it my New Year’s resolution to build media relationships over the next year. I've taken a haphazard approach up to this point and need to focus my efforts. I'm setting the highly attainable goal of meeting one new beat reporter and an editor in a small town every month. By the end of 2012, I'll have 24 great new contacts!” - John McLaughlin, account executive, Jones Public Relations, @JohnRMcLaughlin
Reading more of the greats—from Dickens to Solis
“My New Year's resolution as it pertains to PR is to read a chapter a day from a notable author. Whether it is Brian Solis's latest triumph or revisiting the classics of Charles Dickens and Jane Austen, I vow to better my reading habits.” - Raegan Gillette, account coordinator, Anson-Stoner Inc., @Raebanalwaysss
Connecting via Twitter
“My New Year’s resolution is to better communicate with members of the media through social media outlets such as Twitter. Twitter can be a great way to communicate with members of the media, but I need to utilize it more effectively this coming year.” – Matthew Bowes, account executive, Bond PR and Brand Strategy, @BowesKnows
Working over lunch? Not so much.
“As for my PR work, here are my resolutions: Update my PR page, [as] I am more concerned with delivering results to my clients than doing my own PR, look for other clients that are interested in doing PR in Brazil and here in Silicon Valley, and not [eat] lunch at my desk while working.” - Karina Goldrajch, independent PR contractor, @i4dpr
Attending more industry events
"My New Year's work-related resolution is to attend more PR industry events in 2012. It's high time that I renew my PRSA membership. I'm active in many other groups related to my clients, but I appreciate talking shop with other PR pros." - Lana Rushing, principal, Rushing PR, @lanarushing
Becoming more active in real life
“My New Year's resolution? Be more engaged in real-life interaction with someone rather than real-time with their avatar on Twitter. #technerd" - Ricki McCarroll, digital account executive, Spectrum Communications, @RickiMac
“For 2012, I resolve to get off the grid once a quarter for a reset. By taking a technology and connectivity break on a consistent basis, I plan to clear out the clutter to reset my mind, refocus and let creativity shine.” - Jessica Flynn, CEO, Red Sky Public Relations, @jessflynn
Taming the inbox
“This year, my New Year's resolution will be to keep my email inbox tame and highly organized throughout the entire year. Right now it's like an angry pit bull, but I would rather have it be a happy puppy.” - Ronnie Manning, principal, Mynt Public Relations, @RManning_Mynt
What’s your resolution for 2012? Let us know in the comments below.
Andrew Cross is a Chicago-based public relations professional with Walker Sands Communications and a contributing writer for
PR Daily. Follow him on Twitter at @Andrew_R_Cross.