Social media is probably a significant part of your daily life. At some point, you decided to join Twitter, write a blog, start a Facebook page, etc.

But there are even more decisions about social media that you can make every day—decisions that will affect your relationships, activities, and business results.

Here are 10 of those decisions.

1. Decide to stretch yourself. Mentally and emotionally. The results will appear in every area of your life, including online.

2. Decide to join a new chat or online group. It can help you learn more about your industry.

3. Decide to share useful information from someone else—because it’s too good to keep for yourself.

4. Decide to “like” at least five Facebook business pages that have helped you. What can you, as a PR professional, learn from these pages?

5. Decide to listen and observe more than you type. It’s OK to be a fly on the social media wall.

6. Decide to work your lists, categorizing people with mutual interests and industries, and getting rid of those with whom you never interact. You know, the retired lady in Montana who quilts and posts pictures of her grandbabies might not be the best fit for your business.

7. Decide to respond to every comment or post on your blog or profile pages, and write meaningful and relevant comments on other posts and walls. This does not mean: “Great post! I really liked it.” Leave those mediocre comments for someone else.

8. Decide to think and add value to every interaction. This also works in real life.

9. Decide to find your voice. If you want to be a mime, go to the French Quarter in New Orleans.

10. Decide to be the most enthusiastic, sincere, and helpful person in the world.

A version of this story first appeared on Susan Young’s blog.

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