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BEST OF 2011: The European beer ad that’s grabbed millions of YouTube views

By | Posted: December 27, 2011
This week, PR Daily is counting down the 25 most-popular stories on the site in 2011. This story, which first appeared September, is No. 20. To see the original version, with all of the reader comments, click here.

Imagine this: There are 148 burly bikers in a movie theater. You and a friend unwittingly buy the last two tickets for that movie, and when you enter the theater you notice that the only two seats left are smack in the middle of all those bikers.

Question is, do you stay or do you go?

Beer maker Carlsberg created this scenario in the Kinepolis Cinema in Brussels, Belgium. The minute-and-a-half video depicting the action has been online a week, and it’s already grabbed more than 2.5 million views.

So, would you stay or go?