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Why do women predominate in public relations?

By PR Daily staff | Posted: January 5, 2012
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The percentage of women in the PR industry hovers around 70 percent.

Why is that number so high?

Mark Ragan, the publisher of PR Daily, discussed the topic with three female PR professionals: Silvia Davi, the vice president of corporate communications at NASDAQ; Alayna Francis, vice president of communications at Swiss Re; and Gemma Craven, senior vice president Ogilvy.

Here’s the gist of the conversation—in two minutes:

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