Say goodbye to writer’s block; you now have something to jog your brain.
Obviously my examples in this list are related to PR, marketing, or social media. But you can easily turn these ideas into something for your industry, blogging niche, or particular interests.
Here are 10 shareable content ideas:
At the beginning of the year, there were lots of blog posts written about the three words
people were using to drive their success in 2012. While I didn’t write a blog post about it, I have “focus, delegation, and vision” posted on the wall in front of me. You could easily get 500 words out of that.
The pop culture tie-in.
I am terrible at this, but Molli Megasko
is fantastic at it. She can tell you what’s happening on “The Bachelor” or with the Kardashian sisters and tie in a PR lesson.
We often commiserate that there isn’t enough debate on the social Web, so why not create it? That’s what Paul Sutton
and I did last week when we debated Pinterest
. (I won.) Giving people the opportunity to see two sides of something works incredibly well.
I have to admit I was a bit leery about showcasing good PR case studies, but if it’s researched and written well, with some valuable lessons professionals can use in their daily lives, it works well. I tested this theory with how FedEx handled a customer service crisis
using video and it’s the third most-popular blog post this month on my blog. That said, when I wrote about Ocean Marketing being fired and how the new PR pro is handling the N-Control business, it didn’t rank in the top 10. My theory is it was an overplayed story by then. So be timely.
It’s no surprise the bad case studies are shared over and over and over again. The Papa John’s and Boners BBQ case study
I wrote on employee communication and how to handle a PR crisis when they go rogue is the second most popular post on my blog. But when you write these types of case studies, do it in a way that is valuable to the reader and doesn’t attack the people involved. Attack the idea, not the person.
Let’s be real. People like train wrecks. They can’t stop watching. If you can figure out how to write about one without attacking a person, it’s going to be pretty popular. PR Daily
do a nice job of this quite often by using terms such as “most hated
” in their headlines. It grabs attention, makes people want to read and
The Lists. Voila!
Just like I’m doing today. Nate Riggs
is the foremost expert on the blog lists. In fact, he did an entire webinar
for Spin Sucks Pro on the topic. People like lists. They’re easy to read, bookmark, and return to later. Make sure you include the number of things in your list in the headline.
Give stuff away! It might be a book a friend has written, a collection of free ebooks available from other bloggers, or your own ebook. John Falchetto
does a nice job with this. Right on his home page
, there is a big orange box where you can get several free things. People like free.
This isn’t something I do on my blog because, well, we don’t want to hurt anyone’s feelings. But this works well for other bloggers. In fact, Forbes
just released their 50 most influential social media professionals
and it was shared all over the world.
The something of the year.
Just like People
does their sexiest man alive issue, you can do the same for your niche. Maybe it’s an app of the month or a productivity tool like Michael Schechter
did with his Perfect Computer
blog post. I do a book review on the first Friday of every month and a blogger to follow on every other Friday. There are lots of ideas for the something of the week, month, or year.
There is likely a part two and three to this blog post because there are so many tried and true ways to have your content commented on and shared. But I’ll stop here for now. After all, I sometimes need ideas for blogging and now I have two.
Gini Dietrich is founder and CEO of Arment Dietrich, Inc. This first appeared on the blog Spin Sucks.