Half of the people in a recent survey are sick of your brand on social media.

That’s one of the big takeaways from a report out last week from PR firm C&M and TolunaQuick, a company that makes tools for online survey. According to the report, more than 50 percent of the respondents “felt overwhelmed by brand messages on social media.”

Other findings from the study that brands will want to consider:

• 40 percent of respondents felt that brand promotions are too complex to enter;
• 20 percent felt incentives are not worth the effort;
• 75 percent said that one or two Facebook messages per day is too much to receive from a brand;
• Nearly 40 percent don’t want to share brand interactions with friends
• 20 percent proactively post messages to brand pages.

There is some good news, though. According to the study, 45 percent of people choose to interact with brands on social media; 80 percent “like” brands on Facebook; and nearly 50 percent tap social and other online resources for brand news and updates.

The problem brands seem to be having on social media is a lack of planning, the study said.

As part of its “What We Like and Dislike” report, TolunaQuick and C&M surveyed more than 3,000 consumers worldwide.

(via The Wall)