Half of the people in a recent survey are sick of your brand on social media.
That’s one of the big takeaways from a report out last week from PR firm C&M and TolunaQuick
, a company that makes tools for online survey. According to the report
, more than 50 percent of the respondents “felt overwhelmed by brand messages on social media.”
Other findings from the study that brands will want to consider:
- 40 percent of respondents felt that brand promotions are too complex to enter;
- 20 percent felt incentives are not worth the effort;
- 75 percent said that one or two Facebook messages per day is too much to receive from a brand;
- Nearly 40 percent don’t want to share brand interactions with friends
- 20 percent proactively post messages to brand pages.
There is some good news, though. According to the study, 45 percent of people choose to interact with brands on social media; 80 percent “like” brands on Facebook; and nearly 50 percent tap social and other online resources for brand news and updates.
The problem brands seem to be having on social media is a lack of planning, the study said.
As part of its “What We Like and Dislike” report, TolunaQuick and C&M surveyed more than 3,000 consumers worldwide.
(via The Wall