Have you ever wondered about the meaning of life, why the sky is blue, or why Pinterest is so addictive?

While it can't describe the meaning of life, a Flowtown infographic can explain why people are obsessed with pinning. And they really are obsessed: Pinterest currently has 16.23 million users who spend an average of 98 minutes a month on the site. Facebook and Tumblr are the only other networks where people spend more time.

Here are a few reasons why so many people are addicted to Pinterest:

• It has a simple design. Pinterest's lets users scroll through endless rows of pictures without distraction.
• It's accessible. "Unlike Facebook or Twitter, you don't have to access the website to post content," the graphic says. The "pin it" browser plug-in lets users pin anything from any website without first going to Pinterest.com.
• It's a refuge. Pinterest doesn't require status updates, relationship statuses, or check-ins. It is a refuge where people can browse and share things they like without worrying about revealing personal content.

Take a look at the graphic for more reasons why people can't get enough of Pinterest:

(View a larger image.)



Kristin Piombino is an editorial assistant for Ragan.com.