Yes, Pinterest is the hottest new social network, but don't get distracted by the hype.

If you work for a B2B company that doesn't make visually appealing products, Pinterest might not be the best match. Follow this decision tree from Inuit to determine whether Pinterest's capabilities match your company's needs.

Some signs Pinterest isn't your best social media match:

• You aren't willing to pin items that don't directly relate to your business.
• You don't have the time or resources to take appealing product photos.
• You're burnt out on social media.
• You're only joining so you don't look like you're behind the times.

Still not sure if Pinterest is right for you? Take a look at the decision tree:

(View a larger image.)



Kristin Piombino is an editorial assistant for Ragan.com.