The men’s Final Four is upon us.
This weekend, the University of Kentucky squares off against the University of Louisville, while the University of Kansas goes head-to-head with Ohio State University. The winners meet on Monday in the championship game.
Weeks ago, Schwartz MSL Research Group predicted
that Kansas will win the whole thing—and it based that forecast on Kansas’s social media efforts.
Shortly before the tournament started, the agency released a bracket in which the teams advanced based on their Social Media Power Ranking. The Final Four were Duke vs. Memphis and West Virginia vs. Kansas. (Hope you didn’t fill out your bracket based on these criteria.)
With the actual Final Four in place, Klout, the Web platform that measures the influence of social media users, looked at the excitement the teams have sparked online.
“The social media buzz surrounding each team has flooded news feeds and the fan bases’ thirst for more, more, MORE is unquenchable,” according to the Klout blog
The blog continued: “Each school’s social media manager has answered these demands by using their heightened levels of influence for showcasing exclusive content and community building.”
[READ: What does a social media manager do all day?
So which team has the highest Klout score? That would be Ohio State at 62. See how the other three stack up in this infographic from Klout: