The Reputation Institute
asked more than 10,000 consumers about their perceptions of the 150 largest companies in the U.S. It published the results of this online study in a list of the nation’s most reputable companies.
[Read more about the study’s methodology at Forbes
The company with the best reputation is General Mills, while the award for worst rep goes to … Freddie Mac.
Here’s the list of the 10 most reputable companies:
1. General Mills
3. Johnson & Johnson
10. Procter & Gamble
And the 10 least reputable:
1. Freddie Mac
2. Fannie Mae
3. Goldman Sachs
5. Bank of America
7. American International Group
8. News Corporation
Read more about the study at Forbes