It’s been a busy spring for Mark Fabiani and Chris Lehane. Last month, the PR duo signed on to help Current TV
with its public battle against Keith Olbermann, and now Politico’s Mike Allen
is reporting that the pair, joined by lobbyist Jon Yarowsky, is helping United Airlines pilots launch a public relations blitz against the company.
United and its pilots are locked in contract negotiations.
The campaign is titled “unfriendly skies” and not only includes a website, but also a Twitter feed
, Facebook page
, YouTube channel
, and Google+ page
in its current state is rudimentary. Search engine optimization (SEO) will also be a concern, because Googling “unfriendly skies” returns a website devoted to airline disasters and conspiracies of the past 50 years.
They have some time, however. The campaign is slated to launch during the busy summer travel season.
(via Chicago Tribune