Measurement is a ceaseless debate in social media. One of the biggest problems organizations face is defining the key performance indicators (KPIs) they should look at when assessing their efforts.

This infographic from Social Media Today lays out some of the analytic basics that almost every business can relate to and understand. These measures should provide intelligence that will help you understand how social media is affecting everything from customer service to sales.

The good news is they’ll also help the next time some dinosaur-era CEO asks: “How will we measure Facebook?”