My livelihood, like that of countless other media professionals, hinges on two things: coffee and the news.
If the day ever came when I’d have to pick between my unquenchable thirst for caffeine’s holy brew and my avid perusal of the morning news, well, let’s just say Sophie had an easier choice
Thankfully, this day will never come to pass—at least not if Dubai’s Gulf News
and Canadian-based coffee chain Tim Hortons
have anything to say about the matter.
Working with Young & Rubicam
, the English daily newspaper managed to sync its Twitter feed
with a special printer placed behind the counter at select Tim Hortons locations. When customers order their drinks, a barista runs their coffee sleeve through the device, printing the latest headlines on the cup’s jacket.
The sleeves are adorned with a short URL and QR-Code, so readers can learn more about a story by either typing the Web address found on the cup or by simply scanning the QR-with their smartphones.
Yeah, but can it do tricks?