In my social media travels, I’ve made note of five things that can stop people from following you Twitter, reading your blog, visiting your site, connecting with you, and buying from you.
The five items below can negatively impact your credibility and online image. Here they are, in no particular order.
1. A tweet
that says “I just worked all day on my new blog post. Read it at________.” A touch of Jersey sarcasm here, but no one cares about how long you struggled to create your genius post. Just tell me what benefit it offers to me (your reader)—what I can learn from your prose and insights. It’s not about you; it’s all about me.
2. Please RT.
I’ve always been a bit rebellious, so don’t tell me what to do. If I like it, I know I can retweet it.
3. A message or tweet
that says “I need 12 more followers.” It’s about quality relationships, not quantity. Quit counting and start creating. Then you’ll have plenty of followers and you won’t need to beg. Desperation is very unappealing in the marketplace.
4. A profile
that claims you’re a leader in your industry, and you just joined Twitter last month. This raises a red flag. If you’re in marketing, public relations
, branding, or advertising, tell me this: Where have you been?
5. A message or headline
that includes words such as “new,” “trends,” and “top”—and when I click the link, the article or post is a year old. In the digital time zone, that belongs in the Smithsonian. Take a minute to freshen up your tweet. Hey, we’re in real time.
Anything you’d care to add?
A version of this story first appeared on the author's website Get In Front Communications.