The November presidential election will play an increasing role in our daily lives as public relations professionals. While the heightened political coverage will make newsrooms thinner and harder to reach, this year’s election has a few hot-button topics that could help achieve the business press your clients crave.

If you represent small or medium-size businesses, and achieving mainstream press is more of a challenge, the upcoming ballot presents a unique opportunity to insert your client into discussions of high priority to voters.

Here are three topics to consider when connecting clients in reference to the 2012 Presidential election:

1. Innovation

For a product launch this year, interview your CEO to understand his or her thoughts on the future of the industry. Tie these observations into larger stories about America’s growth—the kinds political candidates mention on the campaign trail—such as domestic manufacturing, investment in technology start-ups, funding woman-owned businesses, and creating a cohesive healthcare and education system.

2. Alternative energy

Another hot topic is alternative energy and green technologies, particularly the ways in which government and venture capital plans to fund these efforts. By building PR pitches around the larger impact of these technologies globally can position your client as both an innovator and a thought-leader. If you have a technology that can clean up water for half the price, start talking about it. And your clients don’t necessarily have to be in the market yet. The ideas alone demonstrate strong possibilities for our environment, utilities, and natural resources.

3. Healthcare efficiencies

Think beyond typical medical care changes—such as HIPAA and EMR—to explore how even the smallest technologies can change a country and save lives. Does your client touch other healthcare efficiency improvements, such as infrastructure, mobile apps, emergency response navigation systems, or location-based content delivery? These will all play a significant role in cleaning up today’s healthcare problems. That equals opportunities for our clients.

The upcoming election is a call to action for PR people to brainstorm relevant and timely topics with our clients. If anything, it’s the perfect excuse to force clients to dive deeper into their executive pool for thought-leadership, personal profiles and observations on our evolving country.

Nicole Messier is the managing director of Overit Media. Follow her on Twitter @NMessier.

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