Content is king.
You’ve heard it before, but here’s a twist on the well-tread saying: visual
content—now that’s better than the whole bloody monarch.
So how do marketers—specifically business-to-business marketers—curate this great content of which we speak so frequently.
[Related: How to plan and create great content for your brand]
Column Five and marketing services firm Marketo
created this infographic
that—short of taking the smartphones from your hands and filtering through a few images on your behalf—frames everything a company needs to know about using Instagram
as a powerful marketing platform.