Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
In one of the greatest works of modern cinema, “Dumb and Dumber,” Lloyd Christmas (played by Jim Carrey) asks if his fellow passengers in the “Mutt Cutts” van would like to hear the most annoying sound in the world
. It appears Carrey was going for a bit of Arial Bold meets Impact when he read for the scene, or so suggests a new video that explores what various fonts might sound like . Grab some popcorn and enjoy “The Voices of Fonts.” (via Tastefully Offensive
Now checkout Mashable
’s irresistible gallery of Cats as Fonts
. No explanation required.
In the video and the gallery, Comic Sans got off a little too easy if you ask me— something Alaska Airlines probably shouldn’t count on. The carrier is apologizing after passengers boarded a plane on which a note written directly on its wing
read, “We Know About This,” with an arrow pointing to a part of the wing that had been cut out. An employee of Delta Airlines told Reddit members that the message was likely a means of reducing paperwork for the maintenance crew. Regardless, it’s safe to say the note did little to calm travelers’ nerves.
[Related: Alaska Airlines responds to ‘worst of humanity’ viral backlash]
Meanwhile, the message on a billboard
along a Nevada interstate near Las Vegas also unnerved travelers. The billboard bore the message, “Dying for Work,” and underneath it hung a dummy from a noose. Another billboard was also spotted reading, “Hope you’re happy Wall St.” Lamar Advertising, the owner of the signs, said it had not rented them to anyone.
Happy or not, when you’re at work, being nice can get you far. OPEN Forum
claims that in the business world, it pays to be kind
However, sometimes, it pays to be dead. In an interview by Forbes
with the company's chief people officer Laszlo Bock, it was revealed that death benefits at Google
include providing half of a worker’s salary to his or her spouse if the employee were to pass away. The surviving spouse or partner also acquires vested stock benefits while children receive $1,000 per month until the age of 19.
Durex sought to prevent the making of children—and the spread of disease—in London’s Olympic village when it distributed 150,000 condoms
to the athletes. However, the company was none too pleased to discover that “rogue condoms
” had infiltrated Olympic Village.
Mentos Singapore, on the other hand, seems to be encouraging unprotected sex. As part of a new “population boosting” campaign, the freshmaker declared Aug. 9 “National Night
,” encouraging singles to come together as part of their “civic duty “ and get down to some baby-making.
Speaking of sex, R&B star Rihanna proved too sexy for the new CEO of Nivea, Stefan Heidrenreich, who decided that the skincare brand needed to cut ties with the entertainer. "I do not understand how to associate the core brand of Nivea with Rihanna," Heidrenreich said
, adding, "Rihanna is a no go."
I’m still trying to understand this “art” project
. Berlin-based artist Ida-Marie Corell constructed the “Ikea Bag Dress,” which she fashioned out of 555 of the Swedish furniture retailer’s iconic blue totes.
Not sure if Corell’s frock is the kind of brand integration Ikea is looking for in a campaign. Instead, MediaPost’s Online Media Daily suggests
that brands need to integrate digital strategies and social marketing into the mix, especially as consumer’s hyper-connectivity increases, meaning that shoppers are gaining access to online content through more than one device.
Facebook is obviously one of the most popular aspects of a company’s digital strategy, so why not make the experience even greater for your customers and take their social networking 3D. That’s precisely what LG hopes to do with your newsfeed, reports AgencySpy
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.