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Susan G. Komen’s PR nightmare affecting turnout at cancer walks

By Michael Sebastian | Posted: August 10, 2012
Days after Susan G. Komen for the Cure’s CEO and president both announced their departures from the organization, the Chicago Tribune is reporting that attendance at the breast cancer nonprofit’s walks are down this year.

According to the Tribune, roughly 1,200 people turned out for the Susan G. Komen Chicago 3-Day, which started Friday morning and runs through the weekend. Last year, the event drew 1,900 people. The walks raise money and awareness for breast cancer.

A spokesperson from Komen told the Tribune that “two decisions regarding Planned Parenthood affected participation in Chicago and other cities.”

In January, Komen drew criticism for announcing plans to stop giving money to Planned Parenthood for cancer screenings. Many suspected the reason was politically motivated. Days after the PR crisis erupted, Komen apologized and reversed the decision, but not before bungling the situation badly.

Since January, the nonprofit organization has lost donors, board members, and top officials, including most recently its founder Susan Nancy Brinker and its president Liz Thompson.

Brinker started the organization in 1982, two years after her sister, Susan G. Komen, died of breast cancer. It remains the world’s largest breast cancer nonprofit, despite the PR setbacks.

(Image via)