Social networks might have rules that prevent kids of a certain age from joining their sites, but there’s not much they can do about the whippersnappers’ parents.
And that’s precisely what retailers are banking on.
, a popular children’s clothing outlet, realizes that even if the adults are online, it’s the kids who influence the household's purse strings. That’s why the company is hiring a director of digital marketing
to better build its brand presence on the Web by looking for the next big arena for interacting and engaging its customers (and their kids) on the Internet.
But are you the company’s next big thing? Apply here
to find out.