Amid the Hurricane Isaac and Republican National Convention media coverage is a little business story about Apple beating the snot out of its rival Samsung.

A jury in San Jose, Calif., on Friday ordered South Korea-based Samsung to pay Apple $1.05 billion for patent infringement on five mobile devices. On Monday, Apple refused to let its rival off the ropes, asking a judge in California to block the sale of eight Samsung phones in the U.S. The devices comprise the bulk of Samsung’s revenue in the States, according to The Wall Street Journal.

In response to the lawsuit, Samsung issued a one-sentence response:

“We will take all necessary measures to ensure the availability of our products in the U.S. market.”

A spokesperson for Samsung also outlined for WSJ the company’s options.

Meanwhile, Samsung’s social media presence in the U.S. is downright cheerful, even as some of its customers question how the ruling will affect them.

“When is my galaxy II going to be banned?” One consumer asked on Samsung’s Facebook page.” Are you going to continue to offer support?”

PR Daily reached out to Samsung’s PR firm, Edelman, to find out how the company is addressing customer concerns.

On Twitter, the electronics giant offered the same statement to people tweeting at Samsung about the case. The tweet from @SamsungMobileUS said: “Thanks for the support! We will move to overturn the decision, and will continue to innovate & offer our consumers choices.”

Samsung has said it plans to fight the decision. Following the jury’s decision on Friday, it issued this statement:

“Today's verdict should not be viewed as a win for Apple, but as a loss for the American consumer. It will lead to fewer choices, less innovation, and potentially higher prices. It is unfortunate that patent law can be manipulated to give one company a monopoly over rectangles with rounded corners, or technology that is being improved every day by Samsung and other companies. Consumers have the right to choices, and they know what they are buying when they purchase Samsung products. This is not the final word in this case or in battles being waged in courts and tribunals around the world, some of which have already rejected many of Apple's claims. Samsung will continue to innovate and offer choices for the consumer.”

In its own statement, Apple said the case was about more than patents or money. It was about “values.”

“We make these products to delight our customers, not for our competitors to flagrantly copy,” the company said. “We applaud the court for finding Samsung's behavior willful and for sending a loud and clear message that stealing isn't right.”

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