Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
“THIS IS A NO-KILL
PARKING SPOT HELP KEEP DOGS FROM DYING IN HOT CARS THANKS.” That’s the message, written in sidewalk chalk, of Mark Moll
’s guerilla marketing effort “73 Days of Summer, 73 Safe Parking Spots
” that ends on Sept. 1. Mull described his effort
to The Denver Egotist
: “Even with the window cranked, it could lead to death. I wanted to do something that made people stop and I thought going to the place where the problem happens was the best way to approach it."
I’m not sure a naked Michelle Obama was the best approach for Spanish magazine Fuera de Serie
’s August cover. Portraying the First Lady as a topless slave
, the publication used the work of artist Karine Percheron-Daniels who superimposed Michelle’s face onto Marie-Guillemine Benoist‘s “Portrait d’une négresse,” a painting originally done in 1800. On the bright side, according to Google Translate, the correlating story on the First Lady is one of much respect.
Respect might be in short supply at Barneys NY due to its reimagining of classic Disney characters. Part of an upcoming campaign called “Electric Holiday,” the images depict Minnie, Goofy, and Daisy as supermodels. However, The Huffington Post already alludes
that giving such beloved childhood idols the “scarily thinned-down” model treatment could be asking for trouble.
Urban Outfitters, on the other hand, seems far less concerned with who it offends—an attitude I’d adopt if it happened as frequently to me as it does to the hip retailer. The Week
highlights 11 offensive incidents
Meanwhile, retailer Old Navy finally buried the hatchet with Kim Kardashian. The reality star filed suit last summer against the brand for its use of an alleged lookalike in its commercials—incidentally, Kardashian’s ex-BF Reggie Bush dated the lookalike model when the Old Navy ad was shot—which reports claim
has been “resolved to the mutual satisfaction” of both parties.
Anyone should be able to put their bitter feuds aside if Evander Holyfield and Mike Tyson can do it. While their infamous 1997 “bite fight” has continued to be a source of public ridicule, the boxers are now capitalizing on the clash as a marketing opportunity
, helping sell everything from T-shirts to barbecue sauce.
It’s going to be hard for New York Giants defensive tackle Marcus Thomas to capitalize on his appearance in Madden 13. That’s because the new edition of the video game pictures the wrong Marcus Thomas
, which prompted quite the Twitter tirade from the NFLer.
Enraged athletes aside, Twitter has rolled out “certified product” badges
to 12 ecosystem companies, including Radian6, HootSuite, and SocialFlow.
Campbell’s has rolled out an artistic spin on a classic product. Novelty cans have hit shelves at Target stores nationwide inspired by Andy Warhol’s renowned 1962 collection
of 32 canvases, each depicting a different variety of the brand’s soup. The effort also coincides with a new website, “The Art of Soup
Were Chipotle restaurants artfully conning consumers out of money on their bills? Some frequenters think so due to the Mexican food chain’s rounding policy, in which receipts are auto-rounded to the nearest quarter, something that’s indicated on the receipt. As of Aug. 1, Chipotle affirms its locations will only round down
As for getting your brand’s creative juices up, OPEN Forum
suggests five methods and techniques
for how to effectively approach brainstorming.
#TheDailySpin will not be laboring on Friday or Monday. Enjoy your weekend and see you back here Tuesday.
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.