Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Usually, when I get the scoop from Ben & Jerry’s, it’s a double of Chunky Monkey and Half Baked. This time, however, the scoop is that the ice cream maker is none too pleased with the producers of X-rated films Ben & Cherry’s. In fact, it’s suing the adult filmmakers for trademark infringement. The Vermont-based company’s claim alleges that the “hardcore pornographic" DVDs feature titles and themes based on "well-known and iconic" flavors, as well as similar packaging.

Although similar to McDonald’s advertising elsewhere, the text displayed on a billboard for the fast food chain in St. Paul, Minn.—home to the largest population of Hmong people in the U.S.— falls flat in its translation of the Asian language.

American tennis player Andy Roddick fell short Wednesday evening in his final bid for a Grand Slam at the U.S. Open. Losing to Juan Martin Del Potro in what the athlete says will be his final match before officially retiring, Roddick bid the sport and his fans adieu with quite the emotional farewell. Watch his parting words:



Also in sports on Wednesday night, the Dallas Cowboys held off the New York Giants to win its season opener 24-17. I should hope so. According to Forbes, the Cowboys are the most-valued franchise in the NFL, worth $2.1 billion—despite having failed to turn in a winning season since 2009.

Meanwhile, you could become a different sports franchise’s most-valued asset: its mascot. The Phoenix Suns posted an official job listing seeking a new gorilla.

Penn State probably can’t afford a mascot anymore. According to CBS Sports, costs stemming from the Sandusky scandal, including legal fees and PR, have now reached nearly $17 million.

And not to be a Debbie Downer today, but the bad news doesn’t stop there. Beloved children’s author Judy Blume, 74, blogged Wednesday to announce that she was diagnosed with breast cancer this summer. This tale gets a happy ending, though. Blume is now recuperating after a successful mastectomy.

If anything warrants a party, it’s being a cancer survivor. But knowing that Blume is still recovering, perhaps a Twitter party would suffice. OPEN Forum offers five guidelines to ensure that your social media shindig is a hit.

Just don’t expect Dos Equis’ “Most Interesting Man in the World” to make an appearance. In an interview with Advertising Age, Lesya Lysyj, chief marketing officer at Dos Equis parent company Heineken USA, explains why the icon doesn’t tweet: “He doesn't sit behind a computer. He's out there experiencing life. Anything to do with technology is not something that seems like where he would be spending his time." And there you have it.

Twitter is just one avenue for social sharing during this year’s Advertising Week, which is slated for Oct. 1-5. Check out the full schedule of events here.

Not to be outdone, Apple has officially confirmed its Sept. 12 event, where the company is expected to unveil the highly anticipated iPhone 5.

Sterling Cooper Draper Pryce has those events beat. It’s offices just received the “Rickroll” treatment, courtesy of Richard Sandling’s Perfect Movie, a monthly stand-up comedy show about films at The Leicester Square Theatre, London.



Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.

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