Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Thanks to ukuleles, laughing babies, lip-dubs, and what I can only imagine is sometimes heavy amounts of alcohol, audiences can find it difficult to grasp the difference between true fame and that of the Internet variety—between dancing on Broadway and busting a move on YouTube. Alas, tell that to the coalition of YouTube “celebrities” that brands have hired to pitch their respective products
. Basically, just don’t be surprised the next time you’re enjoying another funny cat video when—BAM
—kitty litter plug. But I don’t even own a cat …
It’s this kind of marketing that leads me believe Business Insider
’s 30 most creative people in advertising under 30
have their work cut out for them.
Perhaps Nokia should commission someone from that list for the next time it shoots an advert for its newest smartphone. And maybe that team would be smart enough to edit out the clearly visible professional camera crew
filming it even though the spot was supposed to be touting the phone’s “amazing” camera.
Speaking of film, it’s a dying entity in Hollywood, according to The New York Times
. That’s because digital technology continues to alter the nature of movies.
Tech advancements such as e-readers have also changed the way we read, but sometimes there’s just no substitute for the physical copy of a book. Just remember to return it to the library. Otherwise, it could end up 78 years overdue
like the limited edition of Oscar Wilde’s “The Picture of Dorian Gray” that was recently returned to the Chicago Public Library as part of a rare, three-week amnesty program.
So film and books are both out. What about TV? That couldn’t possibly be ruined for us—not with “Downton Abbey” returning soon. Vulture explores the show’s season 3 trailer
, and in particular, a certain square-off between iconic thespians Shirley MacLaine and Maggie Smith.
Meanwhile, for something more lighthearted, how does a “Parks and Rec” blooper reel
sound? I thought so.
Of course, the talk around the tube this week has been the Democratic National Convention. Well, make that the DNC and football. While Bill Clinton’s speech Wednesday
was well received overall and garnered an estimated 25.1 million viewers
across seven networks, the official kickoff of the NFL season did just fine, grabbing 23.9 million viewers.
Looks like the “Sluts VOTE” is working in the Democrats’ favor. Although not included in any of the official DNC swag
, the message comes from a downstate Illinois delegate who came up with perhaps the hottest-selling political button
at the convention, taking a swipe at conservative pundit Rush Limbaugh
in the process.
As for President Obama’s closing speech of the convention Thursday night, reactions have been mixed
. Still, we’d like to know how Michelle feels her husband did
One noticeable change in Obama’s speech was supposed to be a shout-out to Google. At the last minute, however, the President opted to praise the late Apple founder
, Steve Jobs.
Google is also taking a hit from Bing—or at least a little bump. The Microsoft-owned search engine has launched the “Bing It On Challenge,”
a new campaign asking that users take a “blind search test” to see which of the two provides the better results.
Both Google and Microsoft were included on a list of global tech companies as part of a new infographic from OnlineBusinessDegree.org
detailing each one’s ad spending.
Olive Garden might want to pull back on any ad spending in case it is ordered to pay retribution to thousands of allegedly underpaid servers who have filed suit against parent company Darden Restuarants for violated U.S. labor laws
across the country.
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.