The greatest mystery of social media marketing lies in the following question: How do you create truly great content?

Obviously, there’s no simple answer, but that doesn’t stop several of us from trying. That includes marketing communications firm Lindon East, which produced a handy infographic that gives five steps to creating great social content.

They’ve boiled it down well, from the big idea the creating and sharing of it. Of course, that’s the how—now it’s up to you to determine the who, the what, the when, and (perhaps most importantly) the why.

Check out the infographic:



(via All Twitter)