A recent survey of 80 journalists in the U.K. found that the vast majority use newswires to some extent, and the most valuable service—by their estimation—is PR Newswire.
London-based Vitis PR carried out the survey; the results were published today on the company’s blog
Among the journalists surveyed, 37 percent said they use wires daily, while another 30 percent indicated they use them occasionally. Twenty-one percent said they never use newswires. (By newswires, the survey refers to press release feeds or press release distribution services.)
Meanwhile, 54 percent said the most valuable service is PR Newswire, followed by the U.K.’s Press Association (38 percent), SourceWire (37 percent), and Businesswire (34 percent).
Many of the respondents also mentioned industry-specific newswires, including NewsPress (automotive), Headline (automotive), Gamespress, and Technology4Media.
Vitis surveyed journalists from its contact list across a variety of industries: consumer and business tech, marketing, cleantech, ecommerce/retail, and the automotive industries. It did not include reporters from fashion or property.
“Journalists do use wires,” the authors of the study said, “but it seems that they are used more for checking facts than picking up new stories.”
You can read the full results of the study here