Throw away the poll results. Let’s get down to what really matters in the upcoming presidential election: Who’s winning the social media war?
President Barack Obama’s 2008 victory was credited in part to his ability to reach the masses via social media, but 2012 is a new year with new friends and followers to engage.
does an excellent job of not only telling us who’s got more friends and followers, but also who’s seeing more engagement.
And for more on how the two teams are battling behind the scenes in social, Mashable
has a great write up here