Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
This time of year, most people are jingle belling rather than humming advertising jingles—but most people aren’t Mia Gentile, who can’t seem to shake the lyrics from the infamous Stanley Steamer earworm from her head. The tune, however, is another matter. Watch as the New York artist goes round for round with costume changes and musical genre transitions in what Adweek
calls “an isolated and bewildering act of brand loyalty.”
Lay’s is a brand that may have its own devout following, but that doesn’t mean every flavor is going to be a home run with consumers. Case in point: Pepsi-Cola chicken
Surprisingly, it’s not a result of the company’s recent flavor contest
, but a combined effort by Lay’s and Pepsi to appeal to consumers in China
. Carbs and carbonation.