Pinterest on Tuesday unveiled it’s own Web Analytics tool for owners of verified Pinterest pages. The tool aims to give social media managers insight into how audiences interact with their pins.

Here’s how Pinterest described it in a blog:

“If you have a verified website, you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest. We’ll also show you a selection of your most repinned, most clicked, and most recent pins so you have a better idea of what’s popular. For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more.”

Prior to today’s announcement, Pinterest page owners relied on third-party apps, such as Pinfluencer, for measurement data. However, these apps continue to offer deeper insights into audience behavior.

Pinterest explained how to access the analytics tool in its blog post on Tuesday.

Last year, Pinterest exploded in popularity as millions flocked to the site (and continue to flock to the site) every month. The site is basically a virtual pinboard, in which users share images and comment on them. A number of Web publishers also provide an option for readers to share stories via Pinterest.

In November, Pinterest rolled out business pages, which allowed companies to formally establish a presence on the site. A number of brands had already used ad hoc means to create accounts prior to the November announcement.

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