Public shaming as a PR tactic? Why not.
Red Medicine, a Beverly Hills restaurant known as much for its antics as much as its food, has taken to shaming reservation no-shows on its Facebook and Twitter pages.
Such was the case when Kyle Anderson no showed:
And these poor souls:
The bold move is attributed to Red Medicine’s manager, Noah Ellis, who told the Eater L.A. blog
“The assholes who decide to no-show, or cancel 20 minutes before their reservation (because one of their friends made a reservation somewhere else) ruin restaurants (as a whole) for the people who make a reservation and do their best to honor it. Either restaurants are forced to overbook and make the guests (that actually showed up) wait, or they do what we do, turn away guests for some prime-time slots because they're booked, and then have empty tables.”
This brand of public shaming via social media, also known as “vigilante tweeting
,” is becoming a more common occurrence these days, as people annoyed by bystanders in coffee shops, trains, buses, airports, you name it, take to Twitter and Facebook to express their disdain.
The Los Angeles Times
takes issue with it:
“On the other hand, public shaming without any effort at verification seems like a d-bag move. Granted, not all of those no-shows were unavoidably detained without access to a cellphone, but if you’re going to name names that way, don’t you have an obligation to find out?”
I don’t know what measures Red Medicine has taken in the past, but it does seem to me that a more appropriate first step might have been to call the no-shows and explain what their rudeness cost.”
Previously, Ellis booted L.A. Times
restaurant critic S. Irene Virbila out of the restaurant, took her photo and posted it on the internet.