Facebook is getting video ads (at a cool seven-figure asking price
), and so it seems, Twitter must follow suit.
Expect this to be the summer where social went all video crazy on us. The difference will be the content. Twitter is looking to partner with Viacom and NBCUniversal to display their content and split the ad revenues with the networks.
Facebook, according to Advertising Age
, would like to have 15-second autoplay ads that hijack your news feed.
Guess which one will be more lambasted by its users.
Of course, Facebook is tasked with turning a profit to show its investors, and advertising is pretty much the only way it can do that.
Twitter, meanwhile, seems a bit more focused on the user experience, although when you look at the plan it doesn’t seem to jibe with how users already interact on the network. Bloomberg
reports that Twitter is in talks with Viacom and NBCUniversal about “hosting clips on its site and selling ads alongside them.”
A deal could be reached by mid-May, according to Bloomberg.
Twitter has become a popular platform for viewers to talk
about television shows as they happen, but unless it’s giving users something valuable they can’t see anywhere else—see: Netflix, “House of Cards”—it seems unlikely that this bill be a real bread-and-butter revenue stream for the social media site.
Regardless of what happens in the long-term, prepare to hear questions from clients about the new video services on Facebook and Twitter.