Cheap beer isn’t so cheap anymore, and everyone’s blaming the hipsters.
That bearded fellow in the flannel shirt at the end of the bar has been loading up on Pabst Blue Ribbon tallboys for the last couple of years, and the rest of us are suffering.
According to food researchers Restaurant Sciences, over the last seven months Bud, Coors Light, and Miller Lite have seen 3.5 to 6.8 percent increases in price.
The group’s leader, Chuck Ellis, told the New York Daily News
: “I believe the single biggest driver in sub-premium beer price increases is indeed specifically PBR. It has become quite fashionable."
PBR has seen “double-digit” percent increases in restaurants and bars.
The beer’s popularity among the hipster crowd is nothing new. In 2009, Crains reported that PBR sales had jumped “an astounding 25 percent
” that year, and labeled it “an ironic, downscale chic” choice.
Pabst has yet to respond.
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