If you’re looking to understand the woes that have plagued Sears in the last few years, look no further than Chicago.
This year will see a total of at least eight area store closings
. Sears Tower, once the tallest building in the world, has been renamed Willis Tower and is now the seventh-tallest
What’s happened to Sears?
For one, a Yahoo finance blogger is calling it the most-hated major company
. Michael Santoli’s reasons are many, backed up with lots of data. He writes:
“Sears consistently receives among the lowest American Customer Satisfaction Index scores among retailers, and consumers have collectively forced the company to retrench. Revenue in 2012 was 13.5% lower than four years earlier, the store count reduced by a third.
"The first quarter’s performance was a poor one even within this negative trend, as Sears lost $247 million, or $2.63 per share, on an 8.8 percent drop in revenue from a year earlier.”
If there’s any saving grace for Sears, it’s that the company was not listed among the Consumerist
’s list of most-hated companies in April. That distinction fell to Electronic Arts
But EA isn’t failing anywhere close to the degree that Sears is. Which raises the question: Is it better to fail and have the public stay silent about it, or succeed and have the public deride you?
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