Chances are good that if a brand becomes known for something called the “poop cruise
” someone’s going to lose their job.
That brand is Carnival. That someone is (now former) CEO Micky Arison, who has stepped down from his position in the wake of several unfortunate events.
Those include the Costa Concordia tragedy
, in which 32 people died. There was also an incident in which the ship Triumph broke from its moorings, killing a Mobile, Ala., shipyard worker. PR Daily covered the company’s response to that incident
Arison—the company’s largest shareholder—will remain as Chairman of the Board, but his CEO duties will be handed over to board member Andrew Donald, who is also on the board of Bank of America and who spent 20 years with Monsanto—so we’re talking about a guy who is probably used to people not liking him.
The decision for Arison to step down also comes as the company announced in its earnings release on Tuesday that bookings are below last year’s levels.
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Arison has been CEO of Carnival since 1979, and is the son of Ted Arison, the company’s founder.