Apparently, there are few things people like more in this world, or at least on the Internet, than cats and bacon.
I’m more likely to fawn over “Real Housewives” and wine, but hey—that’s just me. I seem to be the only person alive who doesn’t go crazy over adorable kitties and tasty bacon.
below from marketing automation software firm Marketo is a fun visual representation of just how popular cute felines and cured pork products are. (The juxtaposition can be a little disturbing, actually.)
It also offers three ways PR pros and marketers can use our feline friends to their branding advantage:
1. Cats add visual and humorous elements to your marketing campaign.
We’ve all seen countless GIFs and memes featuring felines, and they’re rarely in a serious context. Think the “Cats with Thumbs
” commercial, which resulted in 7 million YouTube views, an 8 percent increase in sales, and a 10 percent increase in brand awareness.
[RELATED: Link creative communications to the goals of your organization with this one-day workshop.]
2. Cats can help re-introduce your brand to millennials.
Cheezburger.com, a popular website among younger Internet users, was created based on a picture of a British Shorthair cat. The site now pulls more than 3.6 million visitors per month. Just imagine the traffic if that cat had asked for a “bacon cheezburger.”
3. Cats get views.
The trick here is to be authentic. Cat images go viral more than those featuring any other animal, but forcing posts will indicate you’re just riding the trend.