If you live in Eastern Europe, chances are you know the difference between Budapest and Bucharest. Trouble is, most people don’t live in Eastern Europe. It’s therefore likely that several (if not most) people don’t realize that those two cities are in different countries.
Leave it to a candy bar company to teach us a little geography. By the way, Bucharest is in Romania; Budapest is in Hungary.
Fans of the show “Arrested Development” might recall Imstilloscar.com. A new campaign from the Romanian candy bar Rom is taking a similar approach to ensure that we all understand: BucharestNotBudapest.com.
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Billboards have gone up in both cities, reminding everyone of which is which. A browser add-on adds the words "Not Budapest" next to every instance of "Bucharest." And fans on the ROM website are encouraged to share their Bucharest/Budapest stories and tag them #BucharestNotBudapest.
There’s even a video to help illustrate Rom’s point:
So, there you have it. Blame Michael Jackson, Megadeth, Lenny Kravitz, and a host of others for showing the world that we in the West are quite ignorant about Eastern European cities.