When Ferris Bueller took a day off from school, he put a dummy in his bed to fool his mother into thinking he was still at home, asleep and snoring.
Applebee’s has taken a page from the Book of Bueller, and is now offering what it’s calling Lunch Decoys, so that you may escape the confines of your office or cubicle and have people think that you’re diligently working through the lunch hour.
Clearly from the video, it’s all pretty tongue-in-cheek. There are office ninjas. Still, you can actually buy one of these things if you’re not too creeped out:
The decoys—or, as Business Insider
likes to call them, blow-up dolls—cost $6.99. That’s the same price you’d pay for one of Applebee’s lunch specials.
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The campaign is the brainchild of agency Crispin Porter + Bogusky. And yes: there’s a microsite